Apple Takes Podcasting Mainstream

Discover, Subscribe, Manage & Listen to Podcasts Right in iTunes 4.9
Press Release

 

Apple has announced it is taking Podcasting mainstream by building
everything users need to discover, subscribe, manage and listen to
Podcasts right into iTunes 4.9, the latest version of its award winning
digital music software.  iTunes users can now easily subscribe to
over 3,000 free Podcasts and have each new episode automatically
delivered over the Internet to their computer and iPod.

 

“Apple is taking Podcasting mainstream by building it right into
iTunes,” said Steve Jobs, Apple’s CEO. “Podcasting is the next
generation of radio, and users can now subscribe to over 3,000 free
Podcasts and have each new episode automatically delivered over the
Internet to their computer and iPod.”

 

The new Podcast Directory in iTunes 4.9 features over 3,000 free audio
programs, making it one of the largest Podcast directories in the
world, with favourites such as ABC News, Adam Curry, BBC, Clear
Channel, The Dawn and Drew Show, Disney, Engadget, ESPN, Newsweek and
NPR member stations such as KCRW in Los Angeles and WGBH in Boston.
 

iTunes enables anyone to quickly and easily find and subscribe to their
favourite Podcasts so that every time there’s a new episode, it’s
automatically downloaded to their Mac or PC and Auto-Synced to their
iPod. iTunes also makes it easy to manage multiple Podcast
subscriptions with simple organisation and display by episode and date.
Starting today, iPods will offer an easy to use Podcast menu, including
bookmarking within a Podcast and the ability to display colour Podcast
artwork.

 

iPod and iTunes are leading the digital music revolution. With over 15
million iPods sold as of March 31, the iPod is the world’s most popular
digital music player.

 

Pricing & Availability

iTunes 4.9 for Mac and Windows is available immediately as a free download from www.itunes.com.au or www.itunes.com.
The new Podcast menu is available starting today via a free iPod
software update for all Click Wheel iPods and iPod minis from
www.apple.com.au/ipod. iTunes 4.9 users can download and subscribe to
Podcasts with no additional software required, as support for Podcasts
is built right into iTunes and iPod.

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