63% of World-Wide Monitor Shipments Were LCDs in the 1st Quarter

The latest DisplaySearch report shows excellent growth in LCD shipments and an interesting order of who are the biggest shipping LCD manufacturers, worldwide and in the US market.
DisplaySearch, a flat panel display (FPD) market research and
consulting firm, has indicated in its latest Quarterly Desktop Monitor
Shipment and Forecast Report that worldwide LCD desktop monitor
shipments grew on track with previous predictions, rising 7% Q/Q to
22.7M units in Q1’05. This growth represents a unit shipment growth of
44% Y/Y, continuing the 26% Q/Q growth seen in Q4’04 brought on mainly
by the aggressive street-level price points which began to hit the
market in the fall of last year.

For the quarter, the three most popular LCD monitor sizes continued to
carry average retail price points of US$199 for 15″, $299 for 17″ and
$399 for 19″, which increased penetration of LCD-based desktop
solutions to reach a record high penetration rate of 63.6% of the total
Desktop monitor marketplace in Q1’05. The increased demand that yielded
record revenues of $8.2B in Q4’04 was not enough to overcome the
continued aggressive industry price points, so revenues dropped 5% to
$7.8B in Q1’05.

The aggressive price points for LCD monitors seen in Q1 continued to
erode the share of CRT monitor shipments for desktop computing
worldwide, resulting in CRT monitor shipments falling 21% Q/Q to 13.2M
units. As more PC companies move away from bundling CRT products in
their entry level PC bundles, the CRT monitor market is forecasted to
fall even faster than previously expected.

EMEA (Europe, Middle East and Africa) was the largest market for LCD
monitor shipments in Q1’05 with 41.0% of the world’s shipments going
into this region, slightly down from 43.7% in Q4’04. The North America
market remained the #2 region with 31.6% of worldwide shipments.

Dell was again the worldwide leader in the shipments of desktop LCD
monitors in Q1’05, with a 20.2% worldwide market share. After Dell in
worldwide shipments were Samsung, HP, Acer and LGE. Among the top ten,
Acer showed the strongest worldwide Q/Q growth with shipments up 13.7%

Dell continued to hold the top positions in Japan, North America and
Latin America. Dell has almost a 40% market share in North America, but
Acer grew a remarkable 46.4% Q/Q, increasing its market share to 5.1%.
Dell’s dominance in the LCD monitor market is becoming evident in EMEA
as well, growing 16.5% Q/Q to an 11.3% share. Samsung held the dominant
position in the AP (Asia Pacific) region with a 21.6% market share,
while Lenovo held the top position in China with a 14.2% share.

The market share results for the top five vendors for Q1’05 are shown in the following tables:

Table 1: Q1’05 Worldwide Desktop LCD Monitor Market Share and Growth



WW Share  Q/Q Change 
DELL  20.2%  8% 
Samsung  9.7%  3% 
HP  8.2%  -4% 
ACER  6.7%  13% 
LG  6.2%  9% 
  Others  49.0%   
  Total  100%  7% 

Table 2:  Q1’05 North America Desktop LCD Monitor Market Share and Growth

 Rank Manufacturer  NA Share  Q/Q Change 
DELL  38.8%  4% 
HP  9.1%  0% 
Samsung  5.3%  5% 
ACER  5.1%  46% 
Sony  4.0%  8% 
   Other 37.7%

   Total 100%  6% 

New desktop monitor sizes from 19″ wide to 24″ wide continued to
emerge, but the three most popular sizes–15″, 17″ and 19″–accounted
for 96.7% of all desktop monitors shipped in Q1. 15″ LCD monitors had a
19.7% market share, even though shipments were down 20.3% Q/Q.
Shipments of 17″ grew 11.1% Q/Q to 58.4% market share, and 19″ grew a
significant 45.2% Q/Q to capture 18.3% share in Q1’05.

With sales demand still strong in Q1’05 but revenues down due to the
aggressive street-level price points, pricing for the LCD monitor panel
components began to rise in Q1. The effect of these component level
price increases is already starting to impact the street prices of
end-market LCD monitors, which are now on the rise. Increases in
street-level pricing usually slow the growth of the LCD monitor market
especially in seasonally weak periods, a market condition seen as
recently as Q2’04. If the unprecedented amount of planned additional
LCD production capacity continues to ramp, however, these street-level
price increases may not last for long, thus allowing for LCD monitor
price points to realign with the market to allow for continued sales
growth throughout the rest of 2005.

The Quarterly Desktop Monitor Shipment and Forecast Report includes
shipment and forecast data for LCD monitors, CRT monitors, LCD PCs, and
TFT LCD monitor modules. The Quarterly Desktop Moni
tor Shipment and
Forecast Report also provides cost forecasts of TFT LCD monitor
modules, LCD monitor interface electronics, and LCD monitors. This
report is delivered in PowerPoint and includes Exce
l pivot tables.
Please contact Carl Steudle at DisplaySearch at 408-452-1192 or
carl@displaysearch.com for subscription information.

DisplaySearch is holding its annual HDTV Conference 2005: The Future of
Television August 23-24, 2005 in Los Angeles, California at the Beverly
Hilton. For more information, please visit
www.displaysearch.com/hdtvconference or contact Kendra Smith at
512-459-3126 x107 or kendra@displaysearch.com

About DisplaySearch

DisplaySearch has a core team of 20 analysts located in North America
and Asia who produce a valued suite of market forecasts, technology
assessments, surveys, studies and analyses, and they organize
influential industry events worldwide. Headquartered in Austin, Texas,
DisplaySearch has regional operations in Chicago, Hong Kong, Houston,
Kyoto, Shenzhen, San Diego, San Jose, Seoul, Taipei and Tokyo, and the
company is on the web at www.displaysearch.com.


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