Break the Webmaster Bottleneck: Managing Content with a CMS

Brook Group’s content management system, Tacklebox, prevents major legal and communication problems, revolutionizing Web site creation and maintenance.
Press Release

Tacklebox, a content management system (CMS) from Brook Group, revolutionizes Web site creation and maintenance. While managing Web content often compares to herding cats, Tacklebox simplifies and streamlines the process. (http://www.brookgroup.com/tacklebox)

A CMS increases efficiency and addresses fundamental issues plaguing many Web sites. Quality content remains an integral factor in both the popularity and search engine rankings of a Web site. However, because of the “Webmaster bottleneck,” few sites can consistently deliver relevant and timely information.

What is Quality Content?
The ideal Web site marries an efficient publishing operation with compelling and reliable presentation. Content needs to be authored by the right people, approved by the appropriate entities, fully auditable, consistently presented in accord with organizational brand standards and delivered on time. Tacklebox helps achieve these goals.

1. Authored by the Right People (http://www.brookgroup.com/tacklebox/features/simple-authoring)

Traditionally, content creators differ from the Web team. This separation of content creation and ownership often results in tension between the Web team and content creators. This is the Webmaster bottleneck.

A CMS restores balance to the publishing equation by unraveling technology from content. Content authors use an easy-edit toolbar to enter content, while the CMS formats and posts it, eliminating the need for the technical middle man.

2. Approved by the Right People (http://www.brookgroup.com/tacklebox/features/publishing-workflow)

Often, HTML experts publish content without the proper review of appropriate staff. In traditional Web publishing, the review and approval process is cumbersome and haphazard.

Tacklebox provides an equivalent to familiar print processes. The author submits content to a workflow where it follows a pre-determined review process before being published, reducing mistakes, minimizing potential liability and saving time.

3. Auditable Content (http://www.brookgroup.com/tacklebox/features/audit-trail)

A few keystrokes can change or delete content, posing dangerous liability and miscommunication problems. The ephemeral nature of HTML-based content aggravates this situation, making content unrecoverable and changes difficult to track.

Tacklebox creates an audit trail, saving every version of an item, along with a record of who created, posted, edited or deleted that content. From the standpoint of liability, record-keeping and internal knowledge management, the CMS audit capability is an indispensable asset.

4. Consistent Presentation (http://www.brookgroup.com/tacklebox/features/brand-consistency)

Web sites pages must be consistent in navigation, hyperlinks, icons and “voice” since each contributes to the total Web experience. Many Web authors agonize over presentation because HTML requires layout information to be encoded onto each page.

Tacklebox removes site design and navigation from content publication. Through the use of templates, sites maintain a consistent appearance, freeing the author from the onus of worrying about look and feel. Once templates are built, presentation never needs to be addressed again.

5. Up-to-Date, Not Out-of-Date (http://www.brookgroup.com/tacklebox/features/content-scheduling)

Timely content publishing satisfies the audience’s information needs and eliminates legal problems out-of-date content can cause. A CMS allows anyone with proper permission to post content, eliminating the Webmaster bottleneck that delays publishing. By pressing a “Submit” button, any staff member can update content, rather than relying on a busy Web team member.

Tacklebox also provides for content scheduling, letting staffers specify both the publication and removal of content from the live site. Thus, this automated publication is no longer subject to human input or environmental constraints. Content can be created and approved long before the appointed moment arrives when the content goes live.

Easing the Major Pain
Tacklebox solves these content problems, making maintaining a Web site quick and painless. Content changes are no longer an ordeal.

Web sites are complex public documents that rely on technologies most people don’t understand. Content management systems represent an evolutionary step reducing the time and money spent on a Web site.

The ability to make corrections instantly decreases the legal risks. Web site operation increases efficiency, delivering better, more timely information to those who need it.

About the Author
David Beveridge is the Managing Director of Brook Group, LTD (http://www.brookgroup.com), a Web design and content management firm that developed the award-winning Tacklebox Content Management System (http://www.brookgroup.com/tacklebox). For a free demonstration of Tacklebox, visit http://www.brookgroup.com/demo.

About Brook Group
Brook Group, LTD is a strategic Customer Experience Design firm near Washington DC, specializing in Web design, content management, and application usability engineering. Brook Group provides information architecture and user experience solutions that help organizations streamline internal efficiencies and increase market share.

Established in 1983, the firm has earned its impressive reputation with over 20 years of innovating customized communications and Web “experienceware” solutions that help businesses, non-profits and federal clients reduce costs and increase productivity. Brook Group also provides best of breed branding, Search Engine Optimization and Internet marketing.

Major clients include America Online, VeriSign, The Executive Office of the President of the United States and the White House Office of Management and Budget.

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One Response to “Break the Webmaster Bottleneck: Managing Content with a CMS”

  1. CMS ApplicationMarch 23, 2011 at 6:46 am #

    Awesome post! It really helped me a lot! Thanks for sharing it.

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