Nik Software Announces Vivezaâ

New plug-in provides the most powerful, precise, and easy way for photographers to selectively control and adjust the color and light in their digital images
Press Release

Nik
Software, Inc. announces today Viveza, the latest addition to its line
of award-winning photographic plug-ins for Adobe Photoshop and
Photoshop Elements. Nik Software’s Viveza is a powerful and intuitive
software tool designed to enable photographers of all skill levels to
precisely select and control the light and color in photographic images
while working within Photoshop.

By incorporating Nik Software’s revolutionary U Point technology (http://www.upoint.com),
Viveza provides easy-to-use methods for correcting and enhancing images
without the need to create complicated selections or layer masks or
have expert-level knowledge of Adobe Photoshop. U Point is the core
technology that powers Viveza and brings Photoshop users unprecedented
efficiency and control for editing digital images. To make adjustments
to an image, users simply place U Point powered Color Control Points
directly on colors or objects in an image (such as sky, skin, grass,
etc.) then adjust easy-to-use sliders for brightness, contrast, color
and more. Viveza automatically selects objects and creates masks based
on where the user places a Color Control Point. By working directly on
the image, powerful selective enhancements can be accomplished in a
fraction of the time needed by using other methods.

“When attempting to selectively edit images, photographers typically
face the challenge of isolating the color or object they want to
enhance and then need to ensure the selective enhancements look
natural,” said Michael J. Slater, president and CEO of Nik Software.
“At the heart of Viveza is our U Point technology, which uniquely
addresses these challenges and provides Photoshop users with a full
range of capabilities for selectively controlling color and light,”
Slater concluded.

With Nik Software’s Viveza plug-in, photographers are able to do more
to improve the overall quality of their images and address image
editing tasks that are too complex or simply not possible with other
tools. For more information about Viveza, including an introductory
video, please visit http://www.niksoftware.com/viveza.

Key Features

    Color Control Points – U Point
    technology incorporated into Viveza brings a new level of precision and
    efficiency to photographic image editing. Users easily control an
    image’s color, light and tonality with Color Control Points.
    Simple-to-use sliders let users quickly adjust brightness, contrast,
    saturation, red, green, blue, hue, and warmth, providing ultimate
    mastery over digital images. Enhancements are automatically and
    naturally blended throughout the image for spectacular results.

    Smart Filter Support – Viveza is compatible with Adobe
    Photoshop’s Smart Filter feature which permits users to fine-tune
    enhancements after they’ve been applied, without adding additional
    layers.

    Powerful Selective Tool – Viveza’s Selective Tool allows users
    to brush any light and color changes into their image using Photoshop’s
    brush tools. Layers and masks are created automatically, enabling users
    to quickly and easily apply any filter selectively. For added control
    and fine detail adjustments, Viveza also supports pressure-sensitive
    features optimized for Wacom® Pen Tablets.

Pricing and Availability

Nik Software’s Viveza(TM) will be available directly from Nik Software (http://www.niksoftware.com) and specialty camera retailers in North America in the first quarter of 2008. A complete list of resellers may be found at http://www.niksoftware.com/resellers.
The suggested retail price of Viveza is $249.95. Viveza installs as a
Photoshop or Photoshop Elements plug-in and will be available for
Windows and Macintosh operating systems, including Vista and Leopard.

About Nik Software

Nik Software, Inc. is a privately held company that develops software
solutions for the growing digital imaging and photography markets.
Established in 1995, Nik Software has become the recognized leader in
digital photographic filter development and produces award-winning
technology and software products for digital photography and imaging
professionals including U Point® technology, Dfine®, Viveza(TM), Color
Efex Pro(TM), and Nik Sharpener Pro(TM) software.

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