New Video Memory Cards from Lexar Media Provide Extended Recording Capabilities for Growing Number of Consumers Capturing High-D

Lexar Media, a leading global provider of memory products for digital media, announced today a new line of memory cards specifically designed for extended, standard- and high-definition (HD) video capture.
The Lexar® Secure Digital High Capacity (SDHC(TM)) Full-HD and the Lexar Memory Stick PRO Duo(TM) Full-HD Video memory cards give consumers a wide selection of easy-to-use memory solutions for capturing and storing more of the videos that matter, in stunning 1080 resolution full-HD video. In addition to providing consumers with a reliable alternative to traditional tape-based storage devices, the Lexar Full-HD video memory cards also offer high-speed video transfer from the card to a computer for backup and sharing on popular user-generated content websites. The Lexar SDHC Full-HD Video memory card is available in 4GB, 8GB, and 16GB capacities, with the ability to record up to 90, 180, and 360 minutes of content, respectively. The Lexar Memory Stick PRO Duo Full-HD Video memory card comes in capacities of 4GB and 8GB, and can record up to 90 and 180 minutes of content, respectively. For additional information about Lexar Full-HD video memory cards, please visit www.lexar.com.

“As more consumers embrace digital video recording as part of their lifestyles, it is critical they have easy and reliable ways to record and store their memories and important events,” said Manisha Sharma, director of product marketing, Lexar Media. “Whether they are capturing sporting events, dance recitals, school plays, or their babies’ first steps, consumers require memory cards designed to meet the requirements of 1080 HD video. The Lexar Full-HD video memory cards provide the extended recording times they need and the reliability they have come to expect from Lexar Media.”

The growing popularity and affordability of HD digital camcorders makes the Lexar Full-HD Video memory cards an increasingly popular option for consumers looking to record their memories. With the line of Lexar Full-HD video memory cards, consumers receive the capacity to record and store more of life’s milestones and important events, as well as the speeds to quickly move that content from the card to the host computer. They also receive Lexar Media’s reliability, helping to ensure that captured video remains safe when stored on the Lexar Full-HD memory card.

“Fewer camcorders use tape media to record video, and more compact digital cameras have High Definition video capture capabilities,” said Chris Chute, research manager, Worldwide Digital Imaging Solutions Group, IDC. “This combination has lead to increased demand for features within video-specific memory cards, especially the capability to record and store 1080 HD video. As consumers invest in HD camcorders, they want to make sure their memory cards can take full advantage of those HD capabilities.”

The Lexar SDHC Full-HD and Memory Stick PRO Duo Full-HD Video memory cards include a five-year limited lifetime warranty. The cards also include jewel cases and writeable labels to help users organize and identify videos. Both video memory cards are expected to be available in early March.

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron

Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2008 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. 

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