The Worldwide Community of Imaging Associations announces Fullerton Photographics, Inc, Fullerton, Calif., as the grand prize winner of the PMA Custom Photo Gift Promotion Competition. Gabrielle Mullinax, president of Fullerton, accepted the $20,000 grand prize March 4 at the Official Business Session Keynote at the PMA 09 International Convention and Trade Show, Las Vegas, Nev.
New this year, the competition asked PMA members to submit their best custom photo gift campaigns for a chance to win up to $25,000. Entrants were allowed to submit one promotional campaign that incorporated three to seven promotional pieces (print, audio, video, specialty items, and more). The finalist campaigns were judged March 3 during PMA 09.
“We are thrilled to be selected amongst our peers in the industry for this prestigious award,” says Mullinax, “Everybody wins when a promotional campaign succeeds and gives back to the charities rooted in the communities that we serve.”
Fullerton Photographics’ campaign centered on the theme “Celebrate, Create and Donate.” The vibrantly colored campaign is aimed at consumers interested in raising money for a charity. Consumers can host an event where attendees create photo gifts at the store, and Fullerton will then donate 20 percent of the proceeds from event sales to a charity chosen by the event host. Fullerton also hands out promotional cards for event attendees to distribute to friends, extending the 20 percent donation offer past the night of the event.
“We wanted to introduce a fresh, creative platform for our customers by integrating unique photo gifts with a community minded promotion. Our ‘Celebrate, Create and Donate’ campaign offers our customers a creative venue and social atmosphere where they can relax, become inspired and with the brilliant technology available today … create! The best part of this promotion is that it has fostered a personal connection with our customers and reinforced Fullerton Photographics true commitment to our local community!”
Prior to the final judging, Fullerton received $5,000, a Crystal Award, and an All-Conference Connection Pass to PMA 09 for being a trade finalist. The other two trade finalists were Magenta Studio Photo, Montreal, Quebec, Canada; and SeeHere.com, a consumer photo printing and sharing website from Fujifilm U.S.A. Inc. There were also three honorable mentions in the PMA Custom Photo Gift Promotion Competition: Life’s Sweet Inc., www.lifessweet.com, Lone Tree, Colo.; Personello GmbH, www.DAZZ.com, Homburg, Saarland, Germany; and Shutterfly Inc., www.shutterfly.com, Redwood City, Calif. There was one supplier winner, ISIS Corp., West Bend, Wis. Look for more on the PMA Custom Photo Gift Promotion Competition in the April issue of PMA Magazine – Connecting the Imaging Communities.
About Fullerton Photographics, Inc.
Fullerton Photographics is an innovative photo lab and studio in Fullerton, California. Since 1999, president Gaby Mullinax and her customer-focused creative team offer photofinishing services custom-tailored, in part, by its diverse client community – locally, and online in the worldwide photo marketplace. Fullerton Photographics has established itself as “the place” to create, imagine, and reinvent the tools prevalent in the photo industry. Its exclusive Click Café gives customers the opportunity to design photo books, photo scrapbooks, custom photo gifts, and novelties with hundreds of photofinishing sizes and finishes. From pet portraiture and holiday portraits to weddings and corporate events, Fullerton Photographics offers creative photography services without boundaries – designing its customer’s story in an inspirational and creative atmosphere. For more information, visit www.fullertonphoto.com.
About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to 18,500 members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs and business services, marketing research, publications, and trade shows. As a nonprofit organization, any success enjoyed by PMA in its endeavors directly benefits the industry, allowing PMA to provide continual services and activities for members.