Today, Canon Australia is making three significant announcements in the professional video space, continuing Canon’s momentum in building strong professional video capability and supporting the development of cinematic culture
Firstly, Canon Australia has announced that Canon is developing a new digital cinema camera capable of recording 4K-resolution video in response to growing expectations for higher levels of imaging performance. Targeting Hollywood and the broader motion picture and television production industry, the interchangeable-lens EOS C500/EOS C500 PL will support 4K (4,096 x 2,160 pixels) video capture with RAW output to ensure the utmost in image quality.
Secondly, Canon Australia announced the introduction of the new EOS-1D C, a digital single-lens reflex (SLR) camera targeting the motion picture, television and other digital high-resolution production industries. Delivering outstanding video performance, the compact, lightweight EOS-1D C delivers 4K (4,096 x 2,160 pixels) video recording to support cutting-edge visual expression possibilities such as shots employing blur effects.
Thirdly, it announced that Canon is developing four new digital cinematography zoom lenses that deliver exceptional optical performance for use with 4K (4,096 x 2,160 pixels) resolution cameras. Joining an already star-studded line-up of Canon EF Cinema Lenses, the four lenses will be compatible with Super 35 mm-equivalent cameras, supporting the professional-level demands of the motion picture, television and other high-end digital production applications.
Canon developing digital cinema camera for 4K video capture
SYDNEY, 12 April, 2012: Canon Australia announced today that Canon is developing a new digital cinema camera capable of recording 4K-resolution video in response to growing expectations for higher levels of imaging performance. Targeting Hollywood and the broader motion picture and television production industry, the interchangeable-lens EOS C500/EOS C500 PL will support 4K (4,096 x 2,160 pixels) video capture with RAW output to ensure the utmost in image quality.
In January this year Canon released the EOS C300 digital cinema camera, part of the company’s Cinema EOS System, which was introduced in November 2011, marking Canon’s full-fledged entry into the motion-picture production market. Highly acclaimed by professionals in the industry, the camera realises not only exceptional video quality performance, but also outstanding mobility, durability and expandability.
Professionals in the high-resolution production market have growing expectations for filmmaking tools offering even higher levels of video image quality. In response, Canon is moving forward with the development of a new interchangeable-lens digital cinema camera, available in two models: the EOS C500, which supports Canon’s diverse line-up of interchangeable EF lenses and EF Cinema Lenses; and the EOS C500 PL, with a PL lens mount for compatibility with industry-standard PL lenses.
Supporting 4K-resolution video capture and RAW data output, the EOS C500/EOS C500 PL will achieve exceptional video results without loss in quality. In addition, the digital cinema camera will newly employ a 12-bit RGB 4:4:4 signal during 2K (2,048 x 1,080 pixels) video output, delivering rich colour expression and high compatibility with such image processes as chroma key compositing. While further details regarding the EOS C500/EOS C500 PL, including specifications and pricing, have yet to be decided, plans call for the digital cinema camera to be launched during 2012.
Canon will be displaying a prototype of the EOS C500/C500 PL digital cinema camera at NAB Show 2012, one of the world’s largest events for the video, broadcasting equipment and digital media industries, from April 16 to 19 in Las Vegas, U.S.A
In addition to targeting a swift launch of the EOS C500/C500 PL, Canon will continue to enhance its Cinema EOS System product line-up, contributing to further expanding the possibilities in visual expression and the development of cinematic culture.
– Visit the product pages for the Cinema EOS System
– EOS C300 dealer websites: http://www.lemac.com.au/
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 20 years, and had global revenues of around $US46 billion in 2011. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, www.twitter.com/canonaustralia, www.youtube.com/canonaustralia
* Based on weekly patent counts issued by the United States Patent and Trademark Office