PENTAX Announces the K30

B&H Photo Video is excited to announce the launch of the new and much anticipated K30 DSLR Camera from Pentax.

NYC, NY (PRWEB) May 21, 2012

B&H Photo Video is excited to share with photo hobbyists the launch of the new and much anticipatedK30 DSLR Camera from Pentax.

The Pentax K-30 camera is ergonomically designed to be as compact and easy to manipulate as possible while maintaining enough room to house a large APS-C-sized sensor and mirror. The body is also fully weather-sealed and can function properly in temperatures below freezing (14°F / -10°C). A low-profile optical pentaprism provides 100% field of view while the new state-of-the-art SAFOX IXi+ AF sensor module assures responsive, high-precision autofocus operation.

Weather resistant design with 81 seals set in its compact, lightweight, portable body, make the K-30weather, dust and cold resistant with proven functionality in sub-freezing temperatures as low as 14°F (-10°C). Its exterior was designed to be both sporty and functional for active outdoor photographers – a large grip for a firm, secure hold of the camera; a low-profile pentaprism housing for reduced height; and a rounded, soft-rubber casing for a solid grip of the camera during vertical shooting.

Additionally, the new K-30 features high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes.

Newly developed SAFOX IXi+ Autofocus (AF) module for improved autofocus performance
The Pentax K30 features the new state-of-the-art SAFOX IXi+ AF sensor module, which assures responsive, high-precision autofocus operation by incorporating a diffraction lens to minimize chromatic aberration in accordance to the characteristics of each individual lens. A dedicated sensor also factors the light source into its calculations at the time of shooting. 9 of its 11 focus points have cross-type sensors to capture subjects in sharp focus, while a spotbeam assists the AF system during low light situations. Its AF algorithm has also been upgraded in all areas for efficiency and accuracy. A new expanded area AF function allows the sensor module to continue to track a moving subject in AF select mode, even when it moves out of a pre-assigned auto-tracking area, by assessing distance data collected by neighboring focus sensors. This greatly improves the accuracy and speed of detecting moving subjects during autofocus shooting, and autofocusing performance when using a telephoto lens.

Optical finder with 100% field of view
While smaller and lighter than traditional mid level DSLR camera models, the K-30 comes equipped with a glass pentaprism finder with a 100% field of view and approximately 0.92X maximum magnification (with a 50mm f/1.4 lens at infinity) to cover the entire field of view for easy focusing and framing. Since its viewfinder delivers a clear view of the subject even in the brightest sunshine while also eliminating parallax, the K-30 responds efficiently and reliably to demanding applications and subjects, such as landscapes requiring delicate, high-precision framing, and sports scenes where the timing of shutter release is critical.

The K-30 also accepts interchangeable PENTAX Natural-Bright-Matte III focusing screens to facilitate manual focusing operation. Optional focus screens include cross-lined and scale types, to accommodate more specialized applications.

Pentax also announces the DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the K-mount interchangeable-lens (ILC) digital cameras. Its state-of-the-art optical design technology delivers sharp, clear images from edge to edge. The new 50mm f/1.8 lens delivers a focal length of 50mm or 76.5mm in the 35mm format, and is ideal for photographers of varying levels, from amateurs to professionals. Additionally, the f/1.8 aperture makes it possible to increase camera shutter speed when photographing in poorly lit conditions, which minimizes camera shake and helps eliminate blur.

For extra preventative measures, the front surface of the PENTAX-DA 50mm f/1.8 lens is treated with the original SP (Super Protect) coating, which repels dust, water, grease, and other substances that may adhere to the surface of the lens.

The new K-30 is available at B&H Photo for pre-order, in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes; and Black, for a traditional DSLR look. It is also compatible with all PENTAX K-mount lenses.

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