Sony introduces fastest ever with the XQD™ S series Memory Cards

New memory cards can achieve fastest transfer speeds of up to 168 MB/s[1] to Deliver Outstanding Picture Quality

Sydney, 5 July 2012 –The launch of the new XQD S Series Memory Cards (QD-S32/S64), place Sony at the forefront of memory cards with ultra-fast read and write speeds.

The new S Series cards are able to process at speeds of up to 168 MB/s, making it the fastest in the market[2]. This means that no matter how fast the action, the new XQD S series can record up to 1081,[3]frames in RAW format on continuous shooting mode, ensuring that photographers never miss a moment. Photographers can now shoot a 100m sprint from start to finish in a single, sustained burst of RAW images at a shooting speed of 10 frames per second.

Surpassing the theoretical maximum speed of existing CompactFlash devices, the industry leading XQD S Series reduces transfer times by 30 per centwhen compared with the fastest CF cards. This makes the S Series perfect for photo enthusiasts and professional sports photographers who demand quick and easy photo data back-up.

The card’s high capacity of 64GB makes XQD S Series ideal for storing large volumes of data-heavy RAW files, perfect for sports photographers who may be triggering the camera’s shutter remotely and cannot conveniently change media cards. A new device driver for Thunderbolt compatible devices will be available for download from August 2012 and will allow users to transfer files to their Macintosh computer systems at even quicker speeds, when used with a compatible card reader.

“Sony is proud to be the first producer of XQD memory cards and the launch of the XQD S Series proves our dedication to bringing technological innovations to our customers,” said Serene Goh, Assistant Product Manager, Retail Media & Energy, Sony Australia. “Rest assured with its improved lightning-fast transfer speeds of up to 168 MB/s, it allows photographers to get the most out of their high-end DSLRs with both photographic quantity and quality.”

From August, XQD S Series users can also download a free new version of File Rescue (Ver 3.2) software by Sony for the recovery of accidentally-deleted photos and videos. This advanced and easy-to-use utility supports the latest file formats of AVCHD and 3D[4] has recently expanded its capabilities to support RAW3 and MOV files. File Rescue software is also available for XQD H Series users.

Pricing and Availability

Available in 32GB and 64GB variants, the XQD S Series memory card will be available from selected Sony authorised dealers from August 2012. Pricing soon to be announced.

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