Canon releases EOS 1000D / Rebel XS entry level digital SLR camera

In a move to go head to head with Nikon, Canon has released a new entry level 10Mpixel camera with LiveView.
Press Release

Affordable and feature packed, the Canon EOS 1000D digital SLR
is destined to become the camera of choice for users seeking more
creative control and superior image quality than offered in their
digital compact camera.

Successor to the applauded EOS 400D,
which set the benchmark in entry level digital SLR cameras, the new
model is an exciting addition to Canon’s highly acclaimed EOS range.

“The
EOS 1000D is a high-quality, feature-packed digital SLR that is fun and
simple to use”, said Chris Macleod, Product Manager, digital SLR, Canon
Australia. “It includes essential functions for users looking to take
their photography to the next level and is an easy step up for compact
digital camera users looking to upgrade”.

Canon 1000D digital SLR

The easy step up to DSLR photography
The
inclusion of Live View Mode in Canon’s EOS 1000D, demonstrates Canon’s
commitment to making the transition to digital SLR photography easy.
Live View mode allows photographers to preview images in real time on
the 2.5″ inch LCD screen, just as they do on their compact digital
camera. This ensures that users making their first time digital SLR
purchase, can easily embrace the EOS 1000D.

Live View mode also
allows the user to discover new angles and perspectives, enhancing
their photography skills every step of the way.

For increased
familiarity, the EOS 1000D uses a compact SD memory card for image
storage, the same format as most compact digital cameras. This also
allows users to easily interchange their memory card when seeking more
creative control with their digital SLR.

Simple-to-use interface
Ensuring
barriers to digital SLR photography are overcome for first time users,
the EOS 1000D incorporates an easy-to-use interface, making it simple
for users to navigate and explore key functions.

To ensure the
user’s photography skills improve quickly, Canon has included
easy-to-use functions such as Auto Lighting Optimizer for perfect
brightness and contrast.

Compact and lightweight
Introducing
Canon’s lightest digital SLR ever, the EOS 1000D body weighs only 450g
and is a manageable size that is easy to take anywhere.

It’s playtime
The
EOS 1000D is the ideal companion for users looking to explore fun and
creative photography. With fast continuous shooting at 3.0 frames per
second, basic and manual shooting modes and picture style modes, the
EOS 1000D showcases built-in expertise to assist any photographer
experimenting with new photographic techniques.

Canon’s entry level offering
With
research indicating that 43% of people intending to buy a camera are
considering a DSLR*, Canon is now delighted to offer two entry level
digital SLRs for first time users. The EOS 1000D and EOS 450D are both accessible and feature packed, tailored to suit passionate first-time photographers’ creative needs.

Key features

  • 10.1 Megapixel CMOS Sensor
  • DiG!C III Image Processor with 12-bit colour
  • Live View Mode
  • 3.0 fps (up to 514 shots in a continuous burst: JPEG)
  • EOS Integrated Cleaning System

    Pricing and Availability
    The
    Canon EOS 1000D (available late July RRP $TBC) and will be available
    through Canon dealers nationally. For more information customers can
    contact Canon on 1800 021 167, or visit the website at canon.com.au.

    About Canon
    Canon Australia
    is a leading provider of advanced, simple-to-use imaging solutions for
    businesses and consumers. Canon’s Australian R&D company, CISRA,
    develops customised solutions for local customers, and exports digital
    imaging technologies for use in Canon products worldwide. Canon has
    ranked among the top-three US patent recipients for the past 16 years,
    and had global revenues of around $US39 billion in 2007. Canon
    Australia also operates Canon Finance Australia, which offers one-stop
    shopping for customers wanting leasing or finance services. For more
    information, visit canon.com.au.

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