CANON U.S.A. INTRODUCES TWO HIGHLY ANTICIPATED TELEPHOTO LENSES AT PMA 2008

EF200mm f/2L IS USM and EF800mm f/5.6L IS USM Lenses Add New Levels of Super Telephoto Performance to Canon’s Market-Leading EOS System
Canon U.S.A., Inc., a leader in digital imaging, today announced the
launch of two new telephoto lenses for use with its EOS SLR cameras:
the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**, the world’s longest focal length lens with an Optical Image Stabilizer system.***
The Company, which exhibited prototypes of the lenses during PhotoPlus
Expo in New York last October, is launching them at the PMA tradeshow
(booth E101) at the Las Vegas Convention Center, January 31 to February
2.

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LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of two new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**, the world’s longest focal length lens with an Optical Image Stabilizer system.*** The Company, which exhibited prototypes of the lenses during PhotoPlus Expo in New York last October, is launching them at the PMA tradeshow (booth E101) at the Las Vegas Convention Center, January 31 to February 2.

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“The
development of these two new lenses continues to show how Canon
actively responds to the imaging needs of our professional and advanced
amateur customers. We are proud to provide the right equipment to help
photographers capture the best and brightest images under all
conditions,” said Yuichi Ishizuka, senior vice president and general
manager, Consumer Imaging Group, Canon U.S.A.

The EF800mm
f/5.6L IS USM and EF200mm f/2L IS USM are professional L-Series lenses
that incorporate the latest generation of Canon’s high-performance
Optical Image Stabilizer system (OIS), giving them a stabilization
effect equivalent to a shutter speed four settings faster. In addition,
they feature optical systems utilizing fluorite and UD lens elements to
provide excellent chromatic aberration correction for high-resolution,
high-contrast shooting performance. Both lenses use only lead-free
glass, and also incorporate lightweight yet durable magnesium alloy
lens barrels with enhanced resistance to moisture and dust.

Canon 200mm lens

The
Canon EF200mm f/2L IS USM is an exceptionally sharp lens that is
significantly lighter (2520g/5.5 lbs. vs. 3000g/6.6 lbs.) than its
predecessor, the renowned EF200mm f/1.8L USM lens, while adding OIS and
a weather-resistant design. Ideal for all kinds of low-light
photography including portraiture as well as indoor sports, the EF200mm
f/2L IS USM has a close-focus setting of 1.9 m/6.2 feet and a circular
aperture system that enhances its background blur rendition at wide
apertures.

Canon 800mm lens

The Canon EF800mm f/5.6L IS USM is not only the
longest focal length lens available with OIS, it is also virtually the
same physical size as the EF600mm f/4L IS USM (461mm vs. 456mm), while
weighing nearly 2 lbs. less (4500g/9.9 lbs. vs. 5360g/11.8 lbs.). These
outstanding features were made possible by the use of a lightweight
magnesium alloy lens barrel construction and a state-of-the-art
super-telephoto optical system featuring 2 fluorite elements as well as
Super UD and UD glass elements. The EF800mm f/5.6L IS USM is
well-suited for a wide variety of long-range photo applications such as
wildlife and nature photography as well as sports and documentary
photojournalism.

The new Canon EF200mm f/2L IS USM is scheduled
to be available in April at an estimated retail price of $5,999.00 and
the new Canon EF800mm f/5.6L IS USM is scheduled to be available in May
for an estimated retail price of $11,999.00.

About Canon U.S.A., Inc.
Canon
U.S.A., Inc. delivers consumer, business-to-business, and industrial
imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top
patent holder of technology, ranking third overall in the U.S. in
2007†, with global revenues of $34.9 billion, is listed as one of
Fortune’s Most Admired Companies in America and is on the 2007
BusinessWeek list of “Top 100 Brands.”

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*
This device has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not be
offered for sale or lease, or sold or leased, until authorization is
obtained.

** A Product Report required by 21.C.F.R.§
1002.10 has not been submitted to the United States Food and Drug
Administration for this product. This product is not, and may note be,
offered for sale or lease, or sold or leased, until the required report
has been submitted.

*** As of January 24, 2008, based on published competitive data

Availability,
prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may
vary.

All referenced product names, and other marks, are trademarks of their respective owners.

† IFI Patent Intelligence

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