Canon U.S.A.’s New EOS Rebel XSi Places Superior Optics and Professional Features Into The Hands of Emerging Photo Enthusiasts

Canon ‘Beefs Up’ the New Rebel With Optically Image Stabilized Lens Kit and ‘Pro’ Features
So Canon releases a new Rebel that goes to 12.2Mpixels, 14 bit A/D conversion and Live Preview. Sounds good to me except for the switch to SDMC cards away from CompactFlash.

Press Release

Canon U.S.A., Inc.’s EOS Rebel series of digital single lens reflex
cameras – the cameras that defined and refined what it means to be an
“entry level” digital SLR – have now redefined the gateway prowess and
“pro-ness” of the DSLR category with the introduction of the line’s new
leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number
of high-end functions and technology found in Canon’s professional SLR
models, the EOS Rebel XSi camera boasts an improved autofocus sensor,
enhanced 14-bit A/D conversion, an advanced Live View function, and the
proprietary DIGIC III image processor. When paired with any of the more
than 60 compatible Canon EF and EF-S lenses, including optically image
stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS – now included
in the EOS Rebel XSi kit – or the new EF-S55-250mm f/4-5.6 IS, the EOS
Rebel XSi DSLR delivers images that will delight and inspire family and
friends at an entry level price tag.

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LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc.’s EOS Rebel series of digital single lens reflex cameras – the cameras that defined and refined what it means to be an “entry level” digital SLR – have now redefined the gateway prowess and “pro-ness” of the DSLR category with the introduction of the line’s new leader, the 12.2-megapixel EOS Rebel XSi camera. Incorporating a number of high-end functions and technology found in Canon’s professional SLR models, the EOS Rebel XSi camera boasts an improved autofocus sensor, enhanced 14-bit A/D conversion, an advanced Live View function, and the proprietary DIGIC III image processor. When paired with any of the more than 60 compatible Canon EF and EF-S lenses, including optically image stabilized EF-S lenses like the EF-S18-55mm f/3.5-5.6 IS – now included in the EOS Rebel XSi kit – or the new EF-S55-250mm f/4-5.6 IS, the EOS Rebel XSi DSLR delivers images that will delight and inspire family and friends at an entry level price tag.

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“This
new EOS Rebel XSi camera is the answer for those who have been waiting
to make the leap from digital point-and-shoot to digital SLR or from an
older SLR to the latest generation of advanced technology, while still
including the creative controls their old camera afforded them,” states
Yuichi Ishizuka, senior vice president and general manager, Consumer
Imaging Group, Canon U.S.A.

Canon Rebel XSI

Luxury Feel and Function
At
first glance, one notices the Rebel XSi’s large, 3-inch LCD monitor,
enhanced from the 2.5-inch screen on the Digital Rebel XTi model. The
larger 230,000 pixel screen makes it easier for users to review images
and scroll through the Rebel XSi camera’s menus. The larger-sized
display provides the ability to use a larger font size for menu text,
making it easier than ever to read settings and options. The new screen
also features a broadened color gamut, seven brightness settings for
easy viewing under a variety of shooting conditions and a wide viewing
perspective in all directions.

The EOS Rebel XSi camera
features a substantial yet streamlined profile, with curved edges,
contoured surfaces, conveniently placed controls and comfortably
constructed rubber grip and thumb rest that all contribute to
fatigue-reducing hand fit. The camera body is constructed of a rugged
yet lightweight combination of stainless steel and polycarbonate
embedded with glass fiber. The chassis exterior is enrobed in a durable
ABS and Polycarbonate resin and offered in a choice of silver or black
finishes.

Canon Rebel XSI

Improved Image Quality
At the heart of the
new EOS Rebel XSi is its newly designed 12.2 megapixel APS-C size Canon
CMOS sensor. This new sensor employs large microlenses over each pixel
to reduce noise and enhance sensitivity up to ISO 1600, which is ideal
for high-quality images in low light. The APS-C size sensor retains a
1.6x focal length conversion factor compared to full-frame digital
image sensors or 35mm film format cameras.

Another image
quality enhancement is the upgrade of the Analog-to-Digital (A/D)
conversion process to a 14-bit A/D processor. The inclusion of the
14-bit A/D process means the Rebel XSi camera records up to 16,384
colors per channel and allows the camera to produce images with finer
and more accurate gradations of tones and colors. This is ideal for
shooting outdoors where subtle hue changes in sky, water or foliage can
really add to an image.

The Canon EOS Rebel XSi DSLR also
incorporates the optional Highlight Tone Priority and High-ISO Noise
Reduction functions first introduced in 2007 with the EOS-1D Mark III
Professional Digital SLR and now available for the first time in an
entry level Canon digital SLR camera. Additionally, the new camera is
equipped with Canon’s Auto Lighting Optimizer technology, which
corrects image brightness and contrast automatically. Introduced last
year in the EOS 40D camera, this valuable optional feature now works in
all exposure modes and utilizes Face Detection technology to prevent
underexposure with backlit faces.

DIGIC III Image Processor
If
the 12.2-megapixel APS-C size CMOS sensor is the heart of the camera,
then Canon’s DIGIC III processor is the brain. The latest generation of
Canon’s proprietary image processing engine, DIGIC III technology
ensures that the fine details and natural colors of the images are
optimally recorded. The DIGIC III processor also manages the camera’s
efficient energy consumption and high-speed signal processing
performance. The EOS Rebel XSi is the first model in the Rebel series
to incorporate DIGIC III.

Enhanced Live View
Introduced
in 2007 on the EOS-1D Mark III DSLR, this function makes its debut in
an entry level Canon DSLR with the EOS Rebel XSi camera. Live View
allows users to frame shots through the LCD screen rather than the
viewfinder. Going beyond the manual focus and phase-detection AF
capabilities of earlier EOS models with Live View, the EOS Rebel XSi
camera adds a new “Live Mode” contrast-detection AF function that
allows the camera to focus automatically during Live View without
lowering the reflex mirror.

Improved Autofocus and Framing Rate
The
EOS Rebel XSi Digital SLR utilizes a precise nine-point Autofocus (AF)
system featuring a newly developed AF sensor that improves the camera’s
subject detection capabilities compared to earlier models. The new
Rebel XSi DSLR provides a cross-type AF measurement at the center
that’s effective with all EF and EF-S lenses, while providing enhanced
precision with lenses having maximum apertures of f/2.8 or faster. The
cross-type AF measurement reads a wider variety of subject matter than
conventional single-axis AF sensors and thus increases the new camera’s
ability to autofocus quickly and accurately. The EOS Rebel XSi is also
the fastest firing Rebel model to date
, capable of continuously
capturing 3.5 frames per second for bursts of up to 53 images in
large/fine JPEG mode and 6 frames in RAW mode. The faster frame rates
and finer focusing capabilities of the Rebel XSi together with its
impressive image burst rat
e will help photo enthusiasts preserve family
milestones or capture split second sports action at just the right
moment.

EOS Integrated Cleaning System
The new Rebel
XSi DSLR utilizes Canon’s EOS Integrated Cleaning system, first
introduced on the EOS Rebel XTi camera. The camera’s Self-Cleaning
Sensor Unit shakes dust particles off of the low-pass filter in front
of the sensor. The dust is then trapped by an adhesive along the base,
preventing it from causing further nuisance. Cleaning is engaged each
time the camera is powered up or shut down or manually through the
“clean now” function.

The second part of the cleaning system
involves post processing with a compatible personal computer and the
supplied Digital Photo Professional software. Here the camera maps any
spots that may remain on the sensor, saving it as Dust Delete Data and
subsequently subtracting dust spots from the final image during post
processing. A third option includes a manual sensor cleaning function
which raises the mirror and allows users to clean dust that may have
stuck to the low-pass filter.

Back to the Basics
In
keeping with its EOS system heritage, the new Canon EOS Rebel XSi
camera is equipped with a host of useful creative controls, including
shutter speeds ranging from 1/4000 sec. to 30 sec. plus Bulb, a choice
of four metering patterns including 4% spot metering (another first for
the Rebel series), a wide range of exposure modes from fully automatic
to fully manual, depth of field preview, mirror lock and much more. The
new camera is fully compatible with all Canon EF and EF-S lenses, as
well as EX-series Speedlites, an optional Battery Grip, and remote
control and viewfinder accessories.

A departure from previous
EOS Digital Rebel models, which accommodated CF type memory cards, the
new EOS Rebel XSi camera utilizes SD and SDHC memory cards including
those with capacities higher than 2GB, making it the perfect upgrade
for users already equipped with SD cards from point-and-shoot model
cameras. Additionally, the EOS Rebel XSi camera utilizes Canon’s new
high-capacity LP-E5 lithium ion battery pack, which provides 50% more
exposures per charge than earlier models with virtually no increase in
size or weight.

In the Box
Expected to ship in April
2008 the Canon Rebel XSi camera is available in body-only configuration
which includes a rechargeable battery pack and charger, USB and video
cables, a neckstrap, an EOS Solutions Disk CD, and a 1-year Canon
U.S.A., Inc. limited warranty. The new camera will also be available in
a lens kit version which includes everything in the body-only kit plus
the EF-S18-55mm f/3.5-5.6 IS zoom lens. The two versions carry
estimated retail prices of $799.99 and $899.99, respectively.

EF-S 18-55mm f/3.5-5.6 Image Stabilizer Lens
First
introduced in August of 2007, the Canon EF-S 18-55mm f/3.5-5.6 IS zoom
lens is Canon’s answer to consumer demand for a high-quality yet
affordable optically image stabilized lens and is included as the
standard lens in the Rebel XSi kit configuration. The lens features the
wide-angle to mid-range zoom flexibility of its non-IS predecessor with
the significant advantage of Canon’s true optical, lens-shift image
stabilization system that yields up to a full four stops of image-shake
correction. The EF-S 18-55mm f/3.5-55.6 IS zoom lens sells separately
for $199.99*, but when customers purchase the lens kit version of the Rebel XSi the difference in price is only $100*
from the price of the body-only kit. Canon is offering the lens kit at
this discount so that more customers can enjoy the benefit of a lens
based image stabilizer system.

The higher performance provided
by Canon’s lens shift IS system (compared with the in-camera body
sensor shift type offered in some competitive SLRs) includes the
ability to optimize the lens performance for specific shooting
situations such as low light, long-zoom or movement while shooting (or
virtually any combination of the three). What’s more, the photographer
can see the optical image stabilization effect in the viewfinder. As
the image already appears steady in the viewfinder or on the screen
through the Rebel XSi Live View function, better framing and
composition is possible allowing the photographer to concentrate on the
best shot more comfortably.

EF-S55-250mm f/4-5.6 IS Lens
Like
the standard kit lens, the optional EF-S55-250mm f/4-5.6 IS offers
users of Canon EOS Digital SLRs with APS-C type CMOS sensors an
affordable, lightweight, high-performance lens with tremendous range
and flexibility. Given the 1.6x conversion factor inherent in the APS-C
sized sensor, the high zoom ratio of this EF-S 55-250mm lens actually
achieves the equivalent focal length of 88-400mm (in 35mm format).

Canon’s
true optical, lens shift image stabilizer offers users an equivalent
shutter speed that is approximately 4 settings faster, making hand-held
lower light or long zoom photos easier to capture without blurring.
What’s more, the lens can automatically distinguish between normal
shooting and panning shots and select the optimum Image Stabilizer mode
for each.

In stores now, both the EF-S 18-55mm f/3.5-5.6 IS
and the EF-S55-250mm f/4-5.6 IS zoom lenses are manufactured by Canon
specifically for the EOS Rebel XSi , EOS 40D and every other EOS SLR
that takes EF-S lenses including earlier Digital Rebel cameras and the
EOS 20D, EOS 20Da, and EOS 30D models. Though standard in the EOS Rebel
XSi kit, the EF-S 18-55mm f/3.5-5.6 IS lens is also available as a
stand alone purchase and carries an estimated retail price of $199.99.
The optional EF-S55-250mm f/4-5.6 IS lens is available at an estimated
retail price of $299.99.

About Canon U.S.A., Inc.
Canon
U.S.A., Inc. delivers consumer, business-to-business, and industrial
imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top
patent holder of technology, ranking third overall in the U.S. in
2007†, with global revenues of $34.9 billion, is listed as one of
Fortune’s Most Admired Companies in America and is on the 2007
BusinessWeek list of “Top 100 Brands.”

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† IFI Patent Intelligence Press Release, January 2008

All referenced product names, and other marks, are trademarks or registered trademarks of their respective owners.

Availability,
prices, and specifications of all products are subject to change
without notice. Actual prices are set by individual dealers and may
vary.

* Based on estimated retail prices.

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