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Firmware Update Now Available for Sony Action Cam HDR-AS15

Sony Australia has announced that a firmware update for Action Cam HDR-AS15 is now available. The firmware update includes PS Recording Mode (1920×1080/60p), which enables users to capture smooth images of fast moving scenes with a higher frame rate of 60p. A new “Water Mode” is also available on the Action Cam, which adjusts the […]

Sony Makes Fun Of Customers, Again

Sony revisits clueless DSLR users, for the new NEX ‘DSLR Gear No Idea’ campaign Sydney, 29 April, 2013 – DSLR ‘phonies’ be warned: Sony’s NEX ‘DSLR Gear No Idea’ campaign is returning for a second year.  It builds on 2012’s successful and light-hearted creative that mocked DSLR owners who fumble with the settings and missed […]

Sony Adds Sleek Waterproof Handycam® Camcorder To Its Portfolio Of High Definition Video Capture Devices

SAN DIEGO, June 6, 2012 /PRNewswire/ — Sony today unveiled a first for its lineup of Handycam® camcorders – a waterproof model that makes capturing your precious memories in high-quality video or still photography easy and worry-free in almost any environment. The new HDR-GW77V camcorder can capture full HD video and 20.4-megapixel photos in extreme conditions, so […]

Sony’s New Advanced Cyber-shot RX100 Camera Packs Large Sensor and Bright Lens into Stylish, Pocket-Size Body

New Model Contains World’s First 1.0-inch type 20.2 MP Exmor CMOS Sensor and Ultra-bright F1.8 Carl Zeiss Vario Sonnar T* Fixed Lens to Deliver Outstanding Picture Quality SAN DIEGO, June 6, 2012 /PRNewswire/ — Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera. Striking the ultimate balance […]

Sony’s new a37 camera boasts auto portrait framing & clear image zoom to make professional photos effortless

New Sony alpha camera a37 16.1 effective megapixel Exmor™ APS HD CMOS sensor Tilting LCD,  making low/high-angle shots easier Great results made easy with Superior Auto mode High-speed shooting up to 7fps with Full-time Continuous AF Full HD movie recording Sydney, 17 May, 2012 – The new a37 camera with Translucent Mirror Technology from Sony […]

Sony launches NEX-F3 camera with 180° tilt LCD screen for easy self portraits

New NEX series camera from Sony APS-C size 16.1 megapixel Exmor™ APS HD CMOS sensor Auto Portrait Framing for easy, top-quality portraits 180° tilting LCD screen for self-portraits Built-in flash for low-light shooting   Sydney, 17 May, 2012: Sony Australia today launched the latest Compact System Camera, the NEX-F3, packing DSLR- features into a small […]

No more bad photos with Sony’s Cyber-shot HX20 camera competition: new campaign gives you the chance to take the shot again

Sydney, 4 May 2012 – Have you ever wished you could re-live a holiday, adventure or event all over again because you didn’t get a great photo of it the first time? Sony is giving some lucky Australians the chance to do just that with the campaign for its new Cyber-shot HX20 camera promising ‘No […]

Sony Photography Event This Saturday in Melbourne – Exhibition and Get To Shoot With The Latest Sony Cameras

SONY GETS ON BOARD WITH PHOTOGRAPHY EXHIBITION ON SKATEBOARD DECKS Photography exhibition housed on skateboard decks featuring some of Melbourne’s top urban photographers Create your own skateboard deck at the Billabong ‘City Squared’ skateboard invitational at Queensbridge Square, Southbank – Saturday 14th April   Tuesday, 10 April 2012 – Sony Australia is giving fans at […]

Sony introduces new entry-level 390 DSLR camera

Compact, lightweight and improved functionality make the new  DSLR perfect for beginners looking to achieve professional image results Press Release Sydney – 24 June 2010 – Sony Australia has introduced the latest addition to its  range with the launch of the entry-level 390. High quality images can easily be captured with the impressive 14.2 megapixel […]