digital imageMaker international » Sony
Sony Gets Innovative with a Non-Moving dSLR Mirror
Sony redefines the DSLR category – a world first in Translucent Mirror Technology New 55 and 33 cameras deliver impressive digital still images of up to 10 frames per second and Quick Auto Focus Full HD Movie recording Sydney – 24 August, 2010 – Sony Australia today announced two new cameras, the 55 and 33, that adopt Sony’s newly-developed Translucent Mirror Technology, offering the highest-level performance for still image and movie recording. Revolutionary Translucent Mirror Technology The 55 and 33 are the world’s first interchangeable lens digital cameras to incorporate Translucent Mirror Technology. By replacing the conventional DSLR mirror box with one that contains a fixed translucent mirror, the 55 and 33 offer full-time, TTL phase-detection auto-focusing during live view, movie shooting and high speed continuous shooting. “With the introduction of Translucent Mirror Technology in … Read entire article »
Sony introduces new entry-level 390 DSLR camera
Compact, lightweight and improved functionality make the new DSLR perfect for beginners looking to achieve professional image results Press Release Sydney – 24 June 2010 – Sony Australia has introduced the latest addition to its range with the launch of the entry-level 390. High quality images can easily be captured with the impressive 14.2 megapixel (effective) CCD image sensor and BIONZ image processing. The 390 also sports a new ergonomic grip within a compact and lightweight body, making it an ideal camera for first-time DSLR users to snap photos on the go. “With increasing consumer interest in professional photography, the 390 has been designed specifically for first-time DSLR users, letting them capture professional quality photos without the steep learning curve,” said Maurice Satya, Product Manager for DSLR at Sony Australia. “Sony continues to lower … Read entire article »
Filed under: Cameras, dSLR, Photography, Sony
Sony Ramps Up Full Frame Pressure with a New dSLR Model
Sony is working aggressively on its camera range with three new camera models. One of these, the a850, is a full frame model that uses the same sensor as the a900, giving a 24.6MP image but at a price point of US$2,000 for the body only. This makes it about US$700 less than the Canon 5D Mark II and Sony’s own a900. It shows how serious Sony is in building market share. All a900 accessories will work with the a850. … Read entire article »
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