Consumers Can Shop In Store or Online for PhotoWorks’ Unique Line of Personalized Photo Books and Photo Gifts

AG Interactive and PhotoWorks Launch personalizethis(TM) Photo Products in American Greetings and Carlton Cards Stores Nationwide

Press Release

AG Interactive, a division of American Greetings Corporation
(NYSE: AM), and PhotoWorks, American Greetings online personal photo
publishing company and photography community, today announced the
launch of personalizethis(TM).

The new line of custom photo products will be available beginning
April 11th at more than 200 company-owned American Greetings and
Carlton Cards stores nationwide and online at photoworks.com.

“Consumers have trusted American Greetings for more than 100 years
with their personal expression and gifting needs. With the launch of
personalizethis, we’re giving consumers more ways than ever before to
express themselves, share their memories and connect with friends and
loved ones,” said Sally Babcock, senior vice president of marketing,
AG Interactive’s Digital Photography Group.

Arriving in stores just in time for Mother’s Day, Father’s Day and
graduation, personalizethis(TM) will feature a variety of custom photo
gifts, including:

— New photo book themes – exclusive Mother’s Day, Father’s Day
and graduation photo book themes for PhotoWorks’ best-selling
8 1/2 x11 Personalized Hard Cover photo book ($46.90) and
leather-bound 12×12 Metropolitan photo book ($80.90);

— Messenger bag ($126.90) – a high-quality microfiber messenger
bag with nickel ring hardware, sturdy strap, full-flap closure
and room for a 14″ laptop;

— Cherry wood jewelry box ($84.90) – an elegant dark wood
jewelry box adorned with a ceramic photo tile, fully-lined
interior, removable tray with three compartments, and a ring
storage area;

— Wooden wine box ($44.90) – this classy maple wood wine box
holds up to a 750ml bottle of wine;

— Keepsake box ($38.90)–a fully-lined, maple keepsake box with
ceramic photo tile;

— Apron ($30.90) – a large, crisp white apron with adjustable
ties;

— 15 oz mug ($22.90) – a classic white mug with room for
multiple photos and text.

Shipping is included in the price of each product.

“There’s no better way to celebrate friends and family than by
giving and receiving personalized photo gifts,” said Lanae Weir, vice
president of marketing, PhotoWorks. “Shopping for these new products
in stores provides those hands-on consumers the photo personalization
features they crave, and allows them to take advantage of all the
great offerings our online customers have loved for years.”

About AG Interactive

AG Interactive (AGI), a subsidiary of American Greetings
Corporation (NYSE: AM), is a global leader in licensing and creating
original self and social expression products for online, instant
messaging and mobile platforms. To create its premier content, the
company leverages one of the world’s largest creative studios and
digital library of award-winning expressive content as well as an
extensive international distribution capability. AGI attracts more
than 40 million unique visitors per month in 18 countries to its
popular websites AmericanGreetings.com, BlueMountain.com,
Egreetings.com, PhotoWorks.com and Webshots.com, as well as through
Instant Messaging or online partnerships with AOL, MSN, and Yahoo!.
The company has one of the largest online subscription services with
over 3.7 million paying subscribers. For more information, visit
http://www.aginteractive.com.

About PhotoWorks

PhotoWorks(R), an American Greetings company, is an Internet-based
personal publishing company and photography community. The company’s
web-based services allow PC and Mac users to share and store their
digital photos, host personalized My Share Web pages, sell
one-of-a-kind products through My Storefront, join photo communities,
and create hardbound photo books, customized greeting cards,
calendars, prints and other photography-sourced products. Formerly
known as Seattle Film Works, PhotoWorks has a 30-year national
heritage of helping photographers share and preserve their memories
with innovative and inspiring products and services. More information
on the Company is available at http://www.photoworks.com.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world’s
largest manufacturers of social expression products. Along with
greeting cards, its product lines include gift wrap, party goods,
stationery, calendars, ornaments and electronic greetings. Located in
Cleveland, Ohio, American Greetings generates annual revenue of
approximately $1.7 billion. For more information on the Company, visit
http://corporate.americangreetings.com.

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