Canon Australia today unveils the PowerShot N – a new type of compact camera that offers a different approach to capturing creative, spontaneous photos and sharing them instantly with social networks through integrated Wi-Fi and one-touch connectivity to smartphones and tablets.
“This camera is built for social media savvy shooters who crave better quality photos, effortless creativity and connectivity for quick sharing,” says Kai Lebens, Product Manager – Consumer Cameras and Lenses, Canon Australia. “The PowerShot N is a revolutionary camera inside and out with a new super small square design, featuring the new Creative Shot mode, One-Touch Wi-Fi and a host of powerful features drawn from advanced models in Canon’s stylish and slim compact camera range.”
Inject every shot with artistic flair
Thanks to the new Creative Shot mode, anyone can impress their friends and followers with unique, creative images that offer a different perspective on a typical scene or subject. When an image is captured in Creative Shot mode, the PowerShot N intelligently analyses the scene and determines which of a host of creative elements could enhance the scene or offer a different creative angle.
Multiple variables including composition, exposure, point of focus, white balance, gradation and contrast are considered before five alternative versions of the original shot are automatically generated. These can then be shared at the touch of a button1.
Alternatively, a creative edge can be added to a single shot with Canon’s creative modes, including Miniature Effect, Soft Focus, Toy Camera Effect and Monochrome. Users can also add drama to a movie clip with Super Slow Motion Movie mode.
Combining creative flexibility with point-and-shoot ease of use, the PowerShot N features new Hybrid Auto mode which records a four second movie before every still shot in 720p resolution, before using Canon’s acclaimed Smart Auto technology to determine the best settings to capture the perfect shot. At the end of each day, the four-second clips are merged into one to tell the “behind-the-scenes” story of the day’s images – perfect for adding new context to an online album.
Shoot and share in an instant1
Making it the ultimate mobile companion, the PowerShot N features integrated Wi-Fi and one-touch connectivity to smartphones or tablets, thanks to the Mobile Device Connect Button. Users can upload images or movies to social networks such as Facebook® and YouTube™ just moments after they’ve been captured, no matter where they may be. Once home, the best shots can be printed wirelessly or transferred to a PC thanks to the swift, reliable connection. The GPS via mobile feature, using the free Canon smartphone app, can also add location information from a GPS-enabled smartphone or tablet to an image, allowing users to share the exact location of their fun with friends.
Revolutionary design, ‘Any Way Up’ operation
The unusual, eye-catching design of the PowerShot N sets this model apart from every other – just like the images it captures. The compact, symmetrical design, tilting touch screen and an innovative system of lens rings – the twist lens ring can be turned in either direction to operate the zoom function, while a second ring is used as the shutter release – allow the camera to be used any way up, even upside-down, unleashing the ability to view the world from a completely different perspective.
The advanced capacitive 7.1 cm (2.8”) touch screen allows users to control essential functions, such as focus or the shutter, with a simple touch, and review their images with familiar, intuitive gestures.
Available in white or black, the square, metal body is dominated by a 28mm, 8x optical zoom lens, making it easy to shoot groups and landscapes. Thanks to Canon’s advanced ZoomPlus technology, which provides detailed, full-resolution shooting with up to 16x zoom, users can get even closer to the action or frame a subject tightly for compositions with impact.
Measuring just 78.6 x 60.2 x 29.3 mm when the screen and lens are closed, the PowerShot N’s extremely compact dimensions allow it to be slipped into any pocket and carried anywhere, so scenes, subjects and situations that might usually be missed can be immortalised in the superb quality offered by Canon’s advanced compact imaging technology. USB charging also provides added convenience, allowing the camera to be charged quickly and easily on the move.
Canon signature image quality
Despite its compact size, the PowerShot N inherits much of Canon’s latest imaging technology to deliver superior, Canon-quality images and movies. Combining a high-sensitivity 12.1 Megapixel CMOS sensor and an advanced DIGIC 5 image processor, the HS System featured in this camera supports a maximum ISO of 6400 to produce sharp and clear images in challenging low-light conditions.
The powerful 8x optical zoom lens is supported by Intelligent IS, which automatically applies the most appropriate image stabilisation for smooth video and crisp stills. Complementing the artistic still images, Full HD video (1080p) can be recorded with Stereo sound to ensure that every movie offers the best possible combination of audio and video – perfect for sharing online or at home via an HDMI connection.
PowerShot N key features:
ü Creative Shot
ü Unique design
ü 8x zoom, 28mm lens; Intelligent IS
ü HS SYSTEM: 12.1 MP CMOS sensor, DiG!C 5
ü Wi-Fi; GPS via mobile
ü Mobile Device Connect Button
ü Any Way Up operation; Tilt-up touchscreen
ü Full HD video capture
ü Hybrid Auto; Smart Auto (58 scenes)
The PowerShot N is expected to be available in the Australian market from May in selected retailers with pricing set at dealer discretion.
 Internet connection permitting
Canon is the world’s leading imaging brand that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-four US patent recipients* for the past 19 years, and had global revenues of around $US45 billion in 2010. CanonAustralia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia,www.twitter.com/canonaustralia, www.youtube.com/canonaustralia
* Based on weekly patent counts issued by the United States Patent and Trademark Office