New Canon EOS 40D Delivers Speed, Control and Quality Destined to Inspire

Featuring a 10.1 Megapixel Canon CMOS Sensor capable of capturing 6.5 frames per second, the EOS 40D allows users to explore their creativity
Press Release

Key features:

  • 10.1 Megapixel CMOS Sensor
  • 6.5 frames per second (fps) with continuous shooting up to 75 shots in a single burst
  • Tough magnesium body with EOS Integrated Cleaning System
  • DiG!C III Image Processor with 14 bit colour
  • Live View Mode

Canon today announced the release of the highly-anticipated EOS 40D – a camera that reflects 20 years of EOS heritage and evolution and supersedes the highly successful EOS 30D – setting new standards in D-SLR performance. Designed to inspire enthusiast photographers, the EOS 40D features professional-level technologies such as the Canon 10.1 Megapixel CMOS (APS-C) sensor, the DiG!C III Image Processor, the EOS Integrated Cleaning System and Live View Mode. The Canon EOS 40D is the ideal combination of superb quality, speed and control that will inspire enthusiast photographers to develop their photographic skills and express their creativity.
 
“Enthusiast photographers have a passion for photography that demands the increased creative control and shooting flexibility we’ve delivered with the EOS 40D,” said Chris Macleod, Product Manager, D-SLR, Canon Australia. “We are very proud to introduce this unique camera that offers groundbreaking performance and superior quality to passionate photographers.”
 
Outstanding Image Quality and Flexibility
The EOS 40D inherits Canon’s unique formula for brilliant image quality, including a 10.1 Megapixel CMOS Sensor and DiG!C III Image Processor for superior highlight and shadow detail, natural colour reproduction and high-speed image processing.
 
This camera performs analogue-to-digital conversion in 14-bit processing, dramatically expanding the colour range from billions to trillions of possible colours, making the EOS 40D the obvious choice for enthusiast photographers seeking brilliant results.
 
In addition to the EOS 40D’s outstanding performance and functionality, it also delivers a range of features for improved flexibility and control. The EOS 40D provides photographers with easy-to-use Picture Style settings – including Portrait, Landscape, Neutral, Faithful and Monochrome – and three user-defined settings for ultimate colour control and consistency. Additionally, with 24 Custom Function options available, camera operation can be tailored to the suit the photographer’s individual preference.
 
Feel and Performance of a Professional D-SLR
Canon’s EOS 40D brings photographers a host of new creative functions and professional-level features. The addition of Live View Mode with Auto Focus capabilities allows photographers to preview images in real time on the 3.0 inch fine-detail LCD monitor for greater flexibility and creative composition. Live View Mode also features a Silent Mode capability (via a custom function setting) for quiet operation in discreet situations.
 
Built into a tough magnesium body, the EOS 40D has enhanced durability and has a professional-quality feel. Another major advancement in the EOS 40D is a bigger, clearer, high-performance viewfinder with 95% coverage and 0.95x magnification, allowing the photographer to clearly view and compose their shot. In addition, photographers now have the ability to interchange a range of optional focusing screens.
 
For greater peace of mind when shooting, the EOS 40D features the EOS Integrated Cleaning System, ensuring total protection from the appearance of dust in images when shooting in adverse conditions and environments.
 
High Performance Operation
The new model captures 6.5 frames per second with the ability to capture an incredible 75 shots in a single continuous burst. Ensuring photographers capture the perfect shot, even in the most fleeting moments, Canon’s EOS 40D incorporates a shutter speed of up to 1/8000 second and high-speed flash synchronisation of 1/250 second.
 
The EOS 40D also includes nine cross-type AF points, with the centre AF point  sensitive to both vertical and horizontal lines at f/2.8. This feature, previously found only in Canon’s professional EOS models, ensures consistent, reliable autofocus and higher sensitivity when using wide aperture lenses. In addition, the EOS 40D has a selectable ISO from 100-1600 with ISO expansion of 3200 via a Custom Function setting.
 
New Optional Accessories
To complement the EOS 40D, Canon has introduced two new optional accessories:
Wireless File Transmitter WFT-E3 enables high-speed wireless file transfer to a computer for added flexibility.
Battery Grip BG-E2N accommodates an additional BP-511A battery pack for extended shooting time without re-charging. The BG-E2N also has increased dust and water-resistance on the battery compartment’s cover for added durability.
 
Pricing and Availability in Australia
The Canon EOS 40D will be available in Body Only (RRP $1,999.00) and as a kit with EF-S 17-85mm f/4-5.6 IS USM Lens (RRP $2,799.00). These kits and accessories are all available from August 25th, 2007 through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at canon.com.au.

 
 About Canon
Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon’s Australian R&D company, CISRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 15 years, and had global revenues of around $US35 billion in 2006. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit canon.com.au
 

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