Nikon DX 16-85 VR lens

NIKON’S NEW AF-S DX NIKKOR 16-85MM LENS OFFERS BROAD FOCAL RANGE AND VR IMAGE STABILIZATION FOR PHOTOGRAPHERS OF ALL LEVELSrn

Press Release

Nikon, Inc., today announced the new AF-S DX
NIKKOR 16-85mm f/3.5-5.6G ED VR lens, which offers Nikon digital SLR
photographers exceptional wide-angle capability along with superb
telephoto versatility. The wide-ratio zoom makes this new lens suitable
for a broad range of shooting situations, including indoor and outdoor
events; streetscapes; and portraits and scenery, making it ideal for
everyday use. It incorporates several of Nikon’s most advanced lens
design attributes such as Extra Low Dispersion (ED) glass, Silent Wave
Motor technology (SWM) and Nikon VR (Vibration Reduction image
stabilization), delivering the outstanding optical performance that has
made NIKKOR lenses the choice of so many professional photographers.

“The new AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens fulfills a
need among Nikon digital SLR customers for a compact wide ratio zoom
lens that offers a dramatic wide angle perspective, up to a practical
and useful telephoto view, as well as advanced optical features,” said
Edward Fasano, general manager for marketing, SLR Systems Products at
Nikon, Inc. “Whether on vacation or on assignment, the new 16-85mm
lens’ versatility and remarkable image integrity are sure to make it
one of Nikon’s most popular advanced performance Zoom-NIKKOR lenses.”

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR is a compact lens that
offers an array of versatile Nikon technologies, including VR II
(Vibration Reduction II image stabilization), which allows
photographers to shoot at shutter speeds up to four stops* slower than
would otherwise be possible, while dramatically reducing the image blur
caused by camera shake in handheld photography. The lens also features
Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and
accurate autofocus performance that ensures every moment is captured
crisply.

Nikon DX 16-85mm VR lens

This digitally optimized lens also features two ED glass elements
and three aspherical elements that provide higher resolution and
superior contrast, while minimizing chromatic aberration. Additionally,
Nikon’s Super Integrated Coating reduces instances of lens flare and
ghosting for sharp, faithful images.

Configured for optimum performance on Nikon DX-format digital SLR
systems and compatible with Nikon’s newest flagship model, the
FX-format D3, the new 16-85mm f/3.5-5.6 lens offers a 5.3x zoom range,
and a perspective equivalent to that created by a 24-127.5mm lens on a
35mm film camera.

The AF-S DX NIKKOR 16-85mm f/3.5-5.6G ED VR lens is scheduled to be
available at Nikon authorized dealers beginning in March 2008 at an
estimated selling price of $649.** For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional
photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital
film scanners; 35mm film SLR cameras; Nikon software products and Nikon
sports and recreational optics. Nikon D Series digital SLR cameras are
recognized as “Highest in Customer Satisfaction with Digital SLR
cameras,” according to the latest J.D. Power and Associates 2007
Digital Camera Satisfaction Study. Nikon Corporation, the parent
company of Nikon Inc., recently celebrated its 90th anniversary and
announced the production of over 40 million NIKKOR SLR interchangeable
lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

*Under Nikon measurement conditions.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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