Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor

THE AGILE NEW NIKON D700 FX-FORMAT D-SLR CAMERA DELIVERS PERFORMANCE INSPIRED BY THE NIKON D3 IN A SMALLER, LIGHTER DESIGNrn

Things are hotting up even before Photokina. This new full frame camera looks great.

Press Release

Nikon, Inc. today introduced the new D700 digital SLR camera
featuring a 12.1-effective megapixel Nikon FX-format sensor that
measures 23.9 x 36mm, which is nearly identical to the size of 35mm
film. Benefiting from Nikon’s legacy of imaging technology innovation,
the D700 offers both advanced and professional photographers stunning
image quality, accurate color reproduction and revolutionary low light
performance.

Building on the immense success of the Nikon D3 professional D-SLR
camera, the D700 offers pro-level performance and an extensive array of
features and innovations in a comfortably nimble platform. In addition
to the Nikon-original FX-format CMOS sensor, the D700 incorporates
Nikon’s EXPEED Image Processing System, Nikon’s renowned 51-point auto
focus system with 3D Focus Tracking and two Live View shooting modes
that allow photographers to frame a shot using the camera’s three-inch
high-resolution LCD monitor. The D700 also features Nikon’s
sophisticated Scene Recognition System and a new active dust reduction
system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300
respectively, established new benchmarks for digital image quality,
speed, and unmatched ISO performance. The D700 maintains this new
measure with exceptional overall image quality, broad tonal range and
depth, and extremely low noise throughout its native ISO range of 200
to 6400.

Nikon D700 digital camera

“Nikon FX-format cameras have teamed with our strong lineup of
DX-format models to offer photographers unprecedented advancements in
performance and versatility along with the freedom to choose the format
that best serves their needs. Today’s introduction of the D700 offers
an important new option to photographers who need the overall
performance and imaging perspective Nikon FX-format cameras offer,”
said Edward Fasano, general manager for marketing, SLR System Products
at Nikon, Inc. “Nikon has developed a host of innovative technologies
such as the Scene Recognition System and Picture Control, incorporating
them into both FX and DX-format digital SLRs to ensure that
photographers can leverage the advantages of both formats seamlessly,
and achieve the end-results that best fulfill their photographic
vision.”

The legendary Nikon FX-Format CMOS sensor

Nikon D700 digital camera

The D700’s 12.1-megapixel FX-format CMOS image sensor provides
exceptional image quality throughout its remarkable ISO sensitivity
range. A large pixel size of 8.45 µm allows for an extremely low
signal-to-noise ratio and a wide dynamic range. The 12-channel readout
enables accelerated information transfer, allowing the D700 to shoot at
speeds of up to eight frames per second at full resolution (using the
optional MB-D10 Multi Power Battery Pack) and quickly write image data
onto the CompactFlash(TM) card.

The D700 offers a versatile base ISO range from 200-6400 but can be
expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording
photographers the new-found confidence to shoot in the widest variety
of lighting conditions from the brightest midday sun to dim interiors.
Images previously thought to be impossible to create without complex
lighting set-ups or lengthy post-processing are now captured easily and
faithfully with the D700, unleashing new and diverse shooting
possibilities.

Nikon D700 digital camera

Also new to the D700 is Nikon’s first self-cleaning system designed
for the FX-format sensor. Utilizing four distinct vibration
frequencies, the D700 frees image degrading dust particles from the
sensor’s optical low-pass filter at start-up, shut-down or on demand.
As an added benefit, the mirror box and entire shutter mechanism are
constructed of materials that resist creating debris that can affect
image purity.

Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly
imperceptible shutter-lag response time of 0.40 milliseconds, making
this an extraordinarily responsive tool for the demanding photographer.
The D700 can record full-resolution JPEG images at an astounding five
frames per second (fps), or eight fps with the optional MB-D10 battery
pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW)
files. To write images efficiently, the Nikon D700 is also compliant
with the next-generation of high-speed UDMA CompactFlash(TM) cards that
will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF
systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor
module features 51 AF points and the ability to use 3D tracking to
focus and lock-on a moving subject. The 15 cross-type sensors and 36
horizontal sensors can be used individually or in groups, with the
option for Single Area AF mode and Dynamic AF modes using groups of
either 9, 21 or all 51 focus points. The system also features 3D Focus
Tracking with automatic focus point switching that takes advantage of
all 51 AF points as it uses scene color content and light information
to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help
photographers create superb images. Nikon’s Scene Recognition System
analyzes information from the 1,005-pixel RGB light sensor for use in
auto exposure, auto white balance and autofocus calculations. The Scene
Recognition System also assists autofocus by tracking subject position
and automatically shifts the AF points used to match the subject’s
movement within the frame. This system also contributes to higher
accuracy of auto exposure and auto white balance detection, resulting
in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during
or after capture with the Picture Control System and Active D-Lighting.
Nikon’s Picture Control System enables users to adjust their images to
pre-set parameters such as Standard, Neutral, Vivid and Monochrome that
apply tweaks to image sharpening, tone compensation, brightness,
overall tone and saturation. D-Lighting uses localized tone control
technology to further optimize highlight and shadow detail while also
maintaining natural contrast, giving photographers the ability to
capture more perfectly exposed images, even in unusual lighting
conditions. Active D-Lighting lets photographers choose from various
intensities during capture, while a new Automatic mode also applies
varying levels of D-Lighting as, and when needed, to enhance photos
while shooting.

Enhanced Live View modes and viewfinder

Ideal for studio, remote applicatio
ns and more, Nikon’s Live View
allows the photographer to compose the subject on the bright
three-inch, TFT LCD monitor. In Handheld mode, the user is able to
recompose the frame prior to actual shooting; familiar TTL
phase-detection AF is activated, using all 51 AF points. Tripod mode i
s
designed for precise focus accuracy with still subjects and tripod
stabilization. It enables focal-plane contrast-detect AF on a desired
point within a specific area. Remote view, focusing and shooting can
also be controlled from a PC (via connection or wireless) using the
optional Nikon Camera Control Pro 2 software. Additionally, the Virtual
Horizon feature on the D700 can now be superimposed over the Live View
monitor image to aid composition.

While using Live View to compose or review images and settings,
users will appreciate the ultra-high resolution 920,000-dot VGA,
three-inch TFT LCD monitor with tempered glass that provides a wide
170-degree viewing angle. The large monitor is remarkably effective
when confirming the focus with enlarged playback images. The camera
also outputs a video signal to an HD television using the new smaller
HDMI-C standard, which is an excellent solution for workshop
demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the
wide and bright viewfinder that features an eye-level pentaprism with
high refraction index and provides a 95 percent frame coverage with
0.72x magnification. Each of the 51 AF points, as well as a framing
grid, can also be superimposed on the finder screen to suit the
photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the
camera body, rear body and mirror box to create a precision platform,
reduce weight and provide rugged durability. The camera is tested to
stand up to the rigors of the globetrotting photographer and is weather
sealed using precision O-rings where connections are made to
effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon
fiber and Kevlar hybrid material. Tested on fully assembled cameras,
the D700’s shutter unit has been proven through 150,000 cycles under
demanding conditions. The self-diagnostic shutter constantly monitors
and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late
July 2008, and will have an estimated selling price of US$2,999.95 (body
only).*

In Australia the D700 will have an RRP of $3,999.00

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional
photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital
film scanners; 35mm film SLR cameras; Nikon software products and Nikon
sports and recreational optics. Nikon D Series digital SLR cameras are
recognized as “Highest in Customer Satisfaction with digital SLR
cameras,” according to the latest J.D. Power and Associates 2007
digital Camera Satisfaction Study. Nikon Corporation, the parent
company of Nikon Inc., recently celebrated its 90th anniversary and
announced the production of over 40 million NIKKOR SLR interchangeable
lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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