No more bad photos with Sony’s Cyber-shot HX20 camera competition: new campaign gives you the chance to take the shot again

Sydney, 4 May 2012 – Have you ever wished you could re-live a holiday, adventure or event all over again because you didn’t get a great photo of it the first time? Sony is giving some lucky Australians the chance to do just that with the campaign for its new Cyber-shot HX20 camera promising ‘No More Bad Photos.’

Anthony Moy, Sony Australia’s Product Manager for Digital Still Cameras, said: “With so many ways to share our photos and experiences popping up, it’s not enough just to say you went somewhere –now the photos you share get viewed and reviewed by all your friends and family. Our new Cyber-shot HX20 camera packs in simple to use features that make taking really great photos just so easy. Using Intelligent Auto Mode, Sweep Panorama, 20x Optical Zoom or Low Light shooting, you’ll be proud to share all your travel and adventure photos.”

Sony is calling on all Australians to submit their missed opportunities – or their ‘bad photos’ – for the chance to re-do the shot. A handful of entries will be chosen with the owners of the photos getting whisked away to their original destination to take their photo all over again. This time, however, they will be able to utilise the features of the new HX20 to ensure a perfectly captured memory. The new photos – and their owners – will then be utilised for digital media in Sony’s broader marketing campaign supporting the new Cyber-shot camera.

The app for submitting entries to Sony’s “No More Bad Photos” campaign will launch on the company’s Facebook page on 14 May 2012.

Moy continued: “From that grainy evening shot at Uluru in 2007, to that over exposed shot of your friends on the great Ocean Road or that blurry shot of you with your ex in the Hollywood Hills, we are giving people a second chance to capture those missed moments, demonstrating every adventure looks better when captured with a Cyber-shot HX20.”

The HX20 is available in stores from today for $499.00 (SRP). Visit for more information on the product or the ‘No More Bad Photos’ campaign.

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