Perspective Control Lens from Nikon

NIKON’S NEW WIDE-ANGLE PC-E NIKKOR 24MM F/3.5D ED LENS ALLOWS PHOTOGRAPHERS TO CONTROL PERSPECTIVErn

Press Release

Nikon, Inc., today introduced the new PC-E
NIKKOR 24mm f/3.5D ED lens, the latest in a series of lenses that are
equipped with a tilt/shift mechanism that enables photographers the
flexibility to effectively manipulate perspective, distortion and
focus. Whether photographing architecture, landscapes, interiors or
panoramas, this Perspective Control (PC) lens easily corrects linear
distortion and aberration to deliver images that more accurately
reproduce the view as the human eye sees it.

“Nikon optical engineers successfully overcame a number of design
challenges while developing a new 24mm Perspective Control wide-angle
lens that delivers in a variety of applications and fulfills the needs
of photographers whose work demands the type of image control that only
a lens of this design can provide” said Edward Fasano, general manager
for Marketing, SLR System Products at Nikon, Inc. “This lens represents
a significant addition to the field-proven NIKKOR lens lineup and
allows photographers to create images that would, in many instances,
not be possible otherwise. Additionally, many photographers will
appreciate the ability to more effectively correct images while
shooting, significantly reducing the time required to correct images
afterwards with image editing software.”

Typically, tilting the axis of a camera can result in a
misrepresentation of perspective. A Perspective Control lens’ ability
to fine-tune perspective and focus elements virtually eliminates these
issues, an essential function for architectural and interior
photographers.

Nikon perspective control SLR lens 24mm

The same features that make this lens excellent for architectural
photography also provide nature and landscape photographers with an
essential means to better control perspective, allowing them to capture
nature’s beauty more accurately and naturally. Additionally, the 24mm
PC lens enables professional product photographers to sight just the
right shooting angles on reflective objects without capturing their own
reflection in the process.

A special tilt/shift mechanism gives users up to +/- 11.5 mm shift
and +/- 8.5-degree tilt for perspective control. When shooting with a
conventional lens, some objects, such as tall trees and buildings, can
be challenging to photograph due to rectilinear distortion and
converging lines that warp perspective. The 24mm Perspective Control
lens corrects this issue with convenient side-mounted controls at 1mm /
1-degree intervals that will adjust the focal plane with shift and tilt
adjustments. The lens optics can also be rotated up to 90 degrees right
or left for perspective control adjustment, while a click-stop is
provided every 30 degrees. Importantly, photographers can see the
effect of every adjustment accurately through their Nikon SLR
viewfinder.

In addition to providing linear perspective correction, the new 24mm
PC lens has unique characteristics that make it well suited for a
variety of tasks and offers a wide angle-of-view combined with dramatic
depth-of-field control potential, perfect for capturing stunning
landscapes. To further control the image, users can quickly adjust
aperture with a stop-down button, or with the aperture ring. These same
characteristics also make the 24mm PC lens a great choice for close-up
macro work, with a minimum focusing distance of 0.7 feet and the
ability to fine tune focus with perspective control.

The PC-E NIKKOR 24mm f/3.5D ED lens continues NIKKOR’s legacy of
high-quality optics and durable design. It features the new “E”
designation, which denotes an electromagnetic diaphragm that
automatically controls aperture with the latest Nikon D-SLR cameras.
Three Extra-low Dispersion (ED) glass elements provide superior
sharpness and color correction by effectively minimizing chromatic
aberration, while three aspherical lens elements minimize various types
of lens aberration. In addition to the Nikon Super Integrated coating
that delivers superior color reproduction, Nikon’s exclusive Nano
Crystal Coat helps to virtually eliminate any remaining instances of
ghosting and flare.

The PC-E NIKKOR 24mm f/3.5D ED lens is the first in a new series of
PC lenses being designed to meet the needs of photo professionals and
enthusiasts. Two more PC lenses are currently in development and are
scheduled to become available through Nikon authorized dealers during
the summer of 2008.

The NIKKOR 24mm f/3.5D ED lens is scheduled to become available
through Nikon authorized dealers in the U.S. in spring 2008 for an
estimated selling price of $1929.* For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional
photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital
film scanners; 35mm film SLR cameras; Nikon software products and Nikon
sports and recreational optics. Nikon D Series digital SLR cameras are
recognized as “Highest in Customer Satisfaction with Digital SLR
cameras,” according to the latest J.D. Power and Associates 2007
Digital Camera Satisfaction Study. Nikon Corporation, the parent
company of Nikon Inc., recently celebrated its 90th anniversary and
announced the production of over 40 million NIKKOR SLR interchangeable
lenses. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Comments from our readers