PowerShot Great Aussie Road Trip Comes to an End with Classic Photo Journal in Tow

Power Family concludes their four-month photographic journey of 41 towns and 13 National Parks
Press Release

After more than four months, 17,000km, five Australian states, three flat tires and the creation of a priceless photo journal, a Canberra-based family has arrived home after completing the PowerShot Great Aussie Road Trip. Back at home and with precious memories to last a lifetime, the Power Family can now reflect on the trip that saw them visit almost every corner of the Australian continent.
 
As part of a national cultural project, professional photographer Greg Power, his wife Rachel and daughters Jasmine and Jemma embarked on a once-in-a-lifetime road trip to capture Australian life in the early 21st century through photography.  Greg was able to fulfil his dream of photographing remote and rural Australia thanks to Canon Australia, which provided each member of the family with a different Canon PowerShot camera, as well as funding to ensure this photography mission would succeed.

Canon helped the Powers to document their road trip through a photo log at www.canon.com.au/powershot. The site features photos from each member of the family showcasing how versatile the PowerShot range is regardless of the user’s age.
 
“We have thoroughly enjoyed sharing the Powers’ amazing journey these last four months,” said Kimberley Langton, Brand Manager, Canon Australia. “Greg provided some extraordinary photos with his PowerShot G9 and through their own unique images, Rachel, Jasmine and Jemma have shown that Canon PowerShot cameras are suited to any age or skill level.”

Canon Powershot cameras
 
While on the road, the PowerShot A470 was used by four-year-old Jemma, the PowerShot A590 IS was taken by six-year-old Jasmine, Rachel shot on the PowerShot SX100 IS and Greg took the top-of-line PowerShot G9.
 
Using PowerShot features such as Optical Image Stabilizer, Motion Detection, Face Detection and self- timer, the Powers were able to capture stunning sunsets, group family moments and the beauty of Australia’s National Parks.  Running waterfalls and moving animals appeared with stunning clarity thanks to PowerShot DiG!C processor technology and powerful optical zoom lenses.
 
What a Long, Great Trip It’s Been
 
As they left Canberra on June 4, the Powers were determined to take advantage of Australia’s open roads and let the photography tell their story.  Heading up the east coast of New South Wales, they visited towns such as Nelson’s Bay and Lamington National Park.  Queensland provided great photos from Fraser Island, Townsville and an iconic sunset from Karumba Beach.

“Sometimes you can just capture a moment at the right place and right time, which happened regularly on the Powers’ road trip,” said Langton. “Greg’s Karumba Beach profile image of the family shows how truly captivating photography can be.”

Through their travels and photography, the Powers were looking to discover and promote lesser-known locations throughout Australia, hoping to inspire other families to take to the road for similar holidays.  The Powers ventured into more of these remote areas in the Northern Territory, visiting towns such as Burketown and Litchfield National Park.  The Northern Territory also allowed the family to stop at Katherine Gorge, a favourite stop for Rachel.
 
As the Powers headed to West Australia, they encountered the Bungle Bungles, Port Hedland and the crystal blue ocean waters of Perth.  South Australia was next, providing great landscape and family photos from Streaky Bay and Flinders Range National Park.
 
Before heading back to Canberra, the Powers made Victoria their final state for the trip.  After a visit to Melbourne, the Powers relaxed at Grampians National Park and Wilsons Promontory, where they continued to showcase a growing knack for outdoor photography.
 
“While we are happy to be home with family and friends in Canberra, we will miss these fantastic past four months of the PowerShot Great Aussie Road Trip,” said Greg Power.  “This fulfilled a lifelong dream for me, and I am extremely thankful to Canon for making the trip a reality.”
 
About Canon
Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon’s Australian R&D company, CISRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 16 years, and had global revenues of around $US39 billion in 2007. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit canon.com.au.

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