Superior Image Quality and Cutting-Edge Functionality – Canon Launches New PowerShot Digital Cameras

PowerShot A650 IS and PowerShot A720 IS embrace advanced Canon technology and creativity in a compact and intuitive design
Press Release
 
Key Product Points:
PowerShot A650 IS
*          12.1 megapixel ultra-high definition CCD
*          6x optical zoom lens with Optical Image Stabilizer (OIS)
*          2.5 Inch Vari-angle LCD monitor
*          DiG!C III with Image Processor with ISO 1600
*          Face Detect with Auto Focus, Auto Exposure, Flash Exposure and in-camera red-eye correction
*          21 shooting modes
 
PowerShot A720 IS
*          8.0 megapixel CCD
*          6x optical zoom lens with Optical Image Stabilizer (OIS)
*          2.5 Inch LCD monitor
*          DiG!C III with Image Processor with ISO 1600
*          Face Detect with Auto Focus, Auto Exposure, Flash Exposure and in-camera red-eye correction
 
Canon, Australia’s leading imaging company, today announced two additions to the PowerShot A series digital camera range. Both models are destined to set the standard in their class with a unique combination of advanced features, creative controls and greater flexibility.
 
“The versatile PowerShot A series is designed to be appealing and user-friendly for every photographer, regardless of their experience,” stated Kimberley Langton, Product Manager – Digital Still Cameras, Consumer Imaging Products Group, Canon Australia. “These new PowerShot cameras embody that tradition, as well as making some of the creative elements of a DSLR camera accessible in a compact point-and-shoot model.”
 
Advanced Features. Easy Operation.
The inclusion of Canon’s enhanced super-fast DiG!C III image processor with ISO 1600 and Face Detect Technology showcases some of Canon’s most innovative features. Functions such as in-camera red-eye correction allow for perfect people pictures at the touch of a button. 

Boasting Canon’s advanced Optical Image Stabilizer, the PowerShot duo offer stronger blur resistance under any shooting conditions by correcting to effects of camera shake and therefore allowing more dependable photography.

The Flagship model – The PowerShot A650 IS
The Canon PowerShot A650 IS is an all-in-one model that fuses high level image quality, intuitive design and functionality. The inclusion of a new ultra-high definition 12.1 megapixel CCD and Canon’s advanced technologies position this as Canon’s most powerful A series model to date. The high-quality, Vari-angle LCD monitor allows low-angle shooting, self-portraits and a range of other highly flexible shooting methods. Coupled with a wide variety of shooting modes, including the LP Movie Mode for long duration movie filming, users will enjoy the flexible and creative shooting experience of this flagship model. The user-friendly functionality has also been improved by the addition of the Image Inspection Tool that conveniently allows verification of image focus on a particular subject.
 
Creative Brilliance – The PowerShot A720 IS
From amateurs to photo enthusiasts, all users can enjoy the PowerShot A720 IS by selecting a shooting mode according to their level of expertise. This makes it possible for users to advance to higher levels of creative photography, a process that is supported by the three newly included “peace of mind” technologies – DiG!C III, Face Detect Technology and Noise Reduction Technology.
 
The easy to use Mode Dial offers five modes for frequently applied scenarios for beautiful results in everyday photography. Seven preset functions are provided for capturing seasonal events such as beach, snow or night action and four other Creative Zone options are available, including Av mode for those users who enjoy taking advantage of depth of field to create a work of art.
 
The Travel Companion
Ideal for travelling, both these robust, versatile and compact models have an optional waterproof housing available – perfect for snorkelling or scuba diving up to 40m depth.
 
Pricing and Availability in Australia
The Canon PowerShot A720 IS (available Sept 2007 RRP TBC) and PowerShot A650 IS (available Sept 2007 RRP TBC) will be available through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at canon.com.au.
 
The PowerShot A720 IS replaces the PowerShot A710IS and the PowerShot A650 IS replaces the PowerShot A640 and PowerShot A630.
 
About Canon
Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon’s Australian R&D company, CISRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 15 years, and had global revenues of around $US35 billion in 2006. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit canon.com.au

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