With the popularity of digital cameras and the internet, amateur and professional photographers alike are exploring brave old and new worlds for selling their images, from offering portraits to local clients to promoting their work to the world through web sites.
What are the three secrets to successfully marketing photos and paintings?
According to veteran photographer and artist Laurence Gartel, who has exhibited internationally for over 30 years, and whose art was recently acquired by the Victoria and Albert museum (V&A) in London, the secrets are:
1. Do something controversial.
2. Look unusual.
3. The quality of your work has to transcend everyone else’s.
Controversy creates interest, notes Gartel. “Surprised? That’s how Madonna and everyone else who caught a break wound up being discovered or got ink. Just go look at the news,” notes Gartel, who has been named the recipient of the 2009 FotoFusion FotoMentor Award by The Palm Beach Photographic Centre in Florida.
Meanwhile, if you want to promote art or photography, you can forget about meekly inheriting the earth, or the internet.
“Boring people get no press in the ARTS,” Gartel says. “When it’s time for a photograph, you have to pretend you are on stage.”
Being controversial and standing out from the crowd are only two of the ingredients.
The third is the most important, having the great work to back up controversial, unusual, you.
“Your work should not look like anyone else’s, nor should it be presented the same,” says Gartel. “Do something to make it stand out from the crowd. In today’s digital world, everything is jammed. What I was doing 30 years ago would still be considered avant garde today. Thinking out of the box means doing out of the box. Don’t follow trends, create them. Don’t be afraid of rejection. You have heard rejection a million times already, and you are still in one piece.”
Artists and photographers can learn more about Gartel’s photography and art marketing insights in person at the Artistry GARTEL Marketing Seminars, August 28-29, 2009 in Malibu, CA at the Villa Graziadio on the Pepperdine Campus, nestled in the Santa Monica mountains, with breathtaking views of the Pacific Ocean.
In the Artistry GARTEL Marketing Seminars, Gartel presents not just his art and photography marketing wisdom and insight. He also gives each photographer and artist unique ideas and game plans with concrete steps for executing them way beyond their original concepts.
Meanwhile, to satisfy the third marketing secret of having your work transcend everyone else’s, photographers can learn to create unique works of art in Corel Painter and Adobe Photoshop at the Artistry Painting for Photographers Retreat, August 25-27, 2008 also at Pepperdine in Malibu, CA, taught by Karen Sperling, the original Corel Painter expert.
“Rather than teach how to paint like me, I show photographers many different looks, techniques and art concepts that they can use to cultivate their own look and style,” says Sperling, who wrote the first manual when Painter debuted 17 years ago.
“Many photographers are surprised that they are able to paint, but I have found that photographers are visually oriented to start with, and if someone thinks they can paint, they usually can, after I show them the art techniques and software tools,” says Sperling, whose art has been exhibited in New York’s prestigious Chelsea section at Monkdogz Urban Art Gallery.
Photographers who are unable to attend the Artistry Painting for Photographers Retreat and Artistry GARTEL Marketing Seminar will be able to benefit from Sperling and Gartel’s expertise by reading the soon-to-be-published Painting for Photographers book.
Written by Karen Sperling, who is the author of three published Painter books, Painting for Photographers is a printed guide with art lessons, instructions and illustrations for turning portrait and landscape photos into paintings in Corel Painter and Adobe Photoshop, and includes a marketing chapter by Laurence Gartel.
For more information about the Artistry Seminars and to pre-order the Painting for Photographers book, visit the Artistry web site at http://www.artistrymag.com or contact Karen Sperling at [email protected] or 818-981-2803.
Caption: Painting and design by Karen Sperling from a photo by Felicia Tausig.