Canon Announces PowerShot SX100 IS: A brand New Model in Canonâ

Delivering sharp images, no fuss handling and outstanding performance in a compact, lightweight body, the new PowerShot SX100 is perfect for travelling and outdoor shooting
Press Release

 Key features:

  • 8.0 megapixel CCD
  • 10x optical zoom lens with Optical Image Stabilizer (OIS)
  • Canon 2.5 Inch LCD Screen
  • DiG!C III with Image Processor with ISO 1600
  • Face Detect with Auto Focus, Auto Exposure, Flash Exposure and in-camera red-eye correction

Canon Australia today announced the addition of an ultra-zoom digital camera to the highly acclaimed PowerShot range with the unveiling of the PowerShot SX100 IS. Featuring an 8.0 megapixel CCD sensor and high power 10x zoom lens with Optical Image Stabilizer, this new model produces high-quality images and is also highly portable – perfect for photographing special events or holidays. Complete with creative manual settings and advanced shooting functions, the Canon PowerShot SX100 IS also incorporates no fuss, user-friendly design, making operation a breeze for any user.   
“The PowerShot SX100 IS embraces Canon’s long heritage in lens development and offers users a high powered zoom model in a compact camera body,” stated Kimberley Langton, Product Manager – Digital Still Cameras, Consumer Imaging Products Group, Canon Australia. “With the growing market for ultra-zoom digital still cameras, Canon is proud to introduce the PowerShot SX100 IS, ideal for travellers or those seeking a user-friendly and feature-packed model capable of shooting stunning images, even at a distance.”
Capturing the Perfect Picture
The 10x optical zoom with Optical Image Stabilizer is able to clearly and distinctly reveal detail in subjects at a distance that even human eyes could not clearly capture, as well as shoot beautiful pictures at long range without blurring. The large 8.0 megapixel CCD sensor ensures images are of the highest quality even at full zoom.
Canon’s unique Face Detection technology improves focus, exposure and flash output for people shots, and has improved even further in both shooting and playback mode. The newly added Face Selector Button, conveniently located on the camera’s back panel, allows users to manually select the main subject they wish to photograph from a group of detected faces.
With the new Face Select and Track function, the selected face remains in focus and correctly exposed even as the image composition changes. Additionally, the Image Inspection Tool can be used to review the expressions of detected faces during playback to allow verification of focus on a particular subject.

Simple Operations and Advanced Shooting Options
The PowerShot SX100 IS offers an excellent user interface for intuitive operation. The Mode Dial is comprised of advanced settings for frequently shot scenes such as Night Snapshot and Portrait, as well as a Creative Zone which allows the camera to be set manually according to the user’s own preference. 

An easy to view button arrangement is located under the LCD monitor for trouble-free navigation and a dedicated playback button enables users to start playback even when the camera is switched off. In addition, the Multi Control dial can change settings, such as shutter and ISO speed, as well as smoothly advance through the images during playback.

Pricing and Availability in Australia
The Canon SX100 IS (available Oct 2007 RRP TBC) will be available in both black and silver through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at

About Canon
Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon’s Australian R&D company, CISRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 15 years, and had global revenues of around $US35 billion in 2006. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit

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