Kodak Expands Inkjet Portfolio and Retail Availability with the New ESP 5 All-in-One Printer

Kodak Printers Receive Top Scores in Cost-of-Printing and Print Permanence

Press Release

Eastman Kodak Company (NYSE: EK) continues to change the way the
world prints at home with its new KODAK ESP 5 All-in-One (AiO)
Printer. The newest device in Kodak’s consumer inkjet printer
portfolio offers the latest in design and performance, providing a
high-quality, easy-to-use printing system at a significant value. It
leverages Kodak’s premium, low-cost ink that allow consumers to print
more photos and documents for their money.

“Kodak is delivering on its promise to end ink profiteering and to
bring people affordable, premium ink with the introduction of the new
KODAK ESP 5 All-in-One printer,” said Randy Brody, worldwide marketing
director, Inkjet Systems at Kodak. “We are focusing on delivering
easy-to-use products that provide superb-quality and save up to 50
percent on everything they print compared to similar consumer inkjet

The KODAK ESP 5 AiO Printer ($169.99 U.S. MSRP) features a small,
sleek design with print, scan and copy capabilities. It has a large 3″
color LCD display along with memory card and USB slots to allow
consumers to view, edit and print with or without a computer. The
KODAK ESP 5 uses Kodak’s high-quality pigmented inks that come in a
simple two-cartridge setup – a full black cartridge ($9.99 U.S. MSRP)
and a five-ink color cartridge ($14.99 U.S. MSRP).

Growing Channel Presence

Kodak continues to expand its global reach. With its revolutionary
inkjet business model and groundbreaking consumer value proposition,
Kodak has added additional premier retail accounts to its
international distribution channel including consumer electronics,
office superstore, warehouse and mass merchandising outlets. New
retail partnerships in existing markets include Target Retail
Department Stores in the U.S., as well as London Drugs and Canadian
Tire in Canada. Beginning in the second half of 2008, Kodak will
broaden its current distribution network of more than 8,000 retail
stores by expanding into Latin American countries.

Top Scores in Cost-of-Printing and Print Permanence

A leading industry research firm, QualityLogic, Inc., recently
conducted tests of ink yield of Kodak AiO printers and other leading
consumer inkjet printers. The results confirm that one year after
launch, KODAK AiO Printers continue to offer consumers the best ink
value compared to competitors’ similar consumer inkjet printers. Kodak
estimates that consumers who use KODAK AiO Printers can print up to
twice as many pages for every dollar spent on ink compared to the
industry average.

Recently the printers were tested extensively by a leading
independent permanence testing laboratory, Wilhelm Imaging Research
(WIR). According to the results of the industry’s first five-factor
print permanence test, spearheaded by WIR, the KODAK AiO Printers and
premium pigment-based ink achieved the highest level of overall print
permanence of any current consumer desktop printer system tested by
WIR. The KODAK AiO Printers, ink, and media achieved WIR Display
Permanence Ratings and Album/Dark Storage Ratings of greater than 125

More information about the results of Wilhelm Imaging Research and
QualityLogic findings regarding KODAK EASYSHARE Inkjet Printers and
Kodak’s advanced pigmented inks and papers can be found at

* Savings based on ink costs only for home printing of documents
and photos, compared to the average ink costs of comparable consumer
inkjet printers. Actual results may vary. For more information visit
http://www.kodak.com/go/inkdata for details.

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures
and printing to enrich their lives.

To learn more, visit http://www.kodak.com, and our blogs:
1000words.kodak.com, and 1000nerds.kodak.com.

Kodak, EasyShare, and ESP are trademarks of Eastman Kodak Company.

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