Pro Photographers laud Epson’s new Traditional Photo Paper

Developed in collaboration with leading professional photographers to meet their most discerning requirements, Epson’s newly released Traditional Photo Paper is earning widespread high praise where it counts most – from the professional photographers themselves.
Press Release
Traditional Photo Paper is a breakthrough paper designed exclusively for use with Epson’s UltraChrome ink, offering photographers greater creative control due to its extraordinary D-Max and tonal transition characteristics in black and white, and the ability to print stunning colour on the same paper, something that was not possible with silver gelatine fibre based papers.
Photographers who contributed to the development of Traditional Photo Paper say that what sets it apart from other photo papers are its extraordinary blacks, clean whites and a surface texture that is just like a true black-and-white silver gelatin print.
Multi-award winning photographer Marcus Bell of Studio Impressions Photography in Brisbane, recently judged Australia’s leading wedding and portrait studio, said Epson’s Traditional Photo Paper is leaps ahead of anything else out there and supersedes anything that could be done in the dark room.
“It delivers such a huge dynamic range, the colour saturation is fantastic and there is an impressive level of detail in the deep blacks.  It brings a real depth and warmth to the image and brings out more of the emotion that we are trying to communicate in our images,” Marcus said.
Marcus said that since getting samples of Epson’s Traditional Photo Paper to test he has printed all his award submission prints on it because of the outstanding quality of the image.
Previous winner of Australian Wedding Photographer of the Year and three times NSW Wedding Photographer of the Year, David Oliver, said this is the photographic paper that finally got him out of the darkroom.
“It’s an astounding fibre based paper reminiscent of those old world fibre papers they stopped making years ago, like Agfa Record Rapid,” David said.
“The base for any great photo is a really good white and Epson’s Traditional photo paper gives the cleanest, purest, richest whites I have seen.  So it’s just tremendous for both black and white and colour prints.
“I look at my prints and I am amazed at the quality I can now achieve.  The whites are so white, the blacks so deep and the detail in the shadows is so real, thanks also to the UltraChrome inks.  This Traditional Photo Paper truly creates prints better than anything I could produce in the dark room, it is just wonderful,” David said.
Overview of Epson Traditional Photo Paper
·        Fibre photo paper base
·        Extremely high D-Max (2.5)
·        Wide colour gamut when used with Epson UltraChrome K3 Ink.
·        Substantial 330 gsm weight
·        Acid and lignin free
·        Micro porous smooth gloss (F-Type) surface
·        Minimal gloss differential
·        Smooth elemental-chlorine-free bleaching with minimal optical brighteners
·        Compatible with UltraChromeT ink and UltraChrome ink with Vivid Magenta
Traditional Photo Paper will be available in packs of 25 in A4, A3+, A2 and 24 inch x 36 inch sizes.

About Epson Australia
Epson offers an extensive array of award winning image capture and image output products for the consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market.  Epson is the market leader worldwide in sales of data projectors [DTC Consulting Limited figures].  Epson’s products meet consumer and business customer needs for superior quality colour image reproduction (printers), projection (projectors) and capture (scanners) devices with high-level functionality, compactness, systems integration and energy efficiency.  Epson Australia, founded in 1983 is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.
About the Epson Group
Epson is a global leader in imaging products including printers, 3LCD projectors and small- and medium-sized LCDs. With an innovative and creative culture, Epson is dedicated to exceeding the vision and expectations of customers worldwide with products known for their superior quality, functionality, compactness and energy efficiency.
Epson is a network of 87,626 employees in 117 companies around the world, and is proud of its ongoing contributions to the global environment and to the communities in which it is located. Led by the Japan-based Seiko Epson Corp., the Group had consolidated sales of 1416 billion yen in fiscal 2006.

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