Sakar Rolls Out 3 New Vivitar Cameras & Digital SLR Lens Series

Vivitar Quality & Affordability in New Digital, Underwater & Video Cameras
Sakar International today
unveiled a new line of Vivitar products including digital, underwater
and video cameras as well as digital SLR camera lenses and a battery
charger that accommodates over 300 different camera and other lithium
ion batteries. The products are Sakar’s first Vivitar-branded SKUs
since Sakar acquired the well-known brand last year in a bid to broaden
its camera offerings.

Combining the strong feature set and moderate pricing that have
characterized Vivitar photography products for over 70 years, the new
cameras include:

* Vivitar V8400P Underwater 8.1MP Digital Camera (SRP
$129.95) for taking bright, colorful, in-the-water pictures when
swimming, diving or snorkeling. This compact 8.1-megapixel camera is
waterproof at depths up to 30 feet and has an 8x digital zoom, 2.4″
LCD, 32MB internal memory, an SD memory card slot that accommodates
cards up to 8GB, and video capture. It is also shockproof and one of
the most affordable underwater cameras on the market.

* Vivitar DVR840XHD Camcorder (SRP $249.95), a 5-megapixel
high definition video camera featuring a 5x optical zoom, and a 3″ TFT
display It weighs just 14 ounces, uses SD memory cards with capacities
up to 8MB, and offers image stabilization, an MP3/MP4 player and a
voice recorder.

* Vivitar V8025 Digital Camera (SRP $99), a high definition
8-megapixel touch screen camera with an 8x digital zoom, 2.4″ LCD, and
a super-slim design. This budget-priced shooter uses SD memory cards
capable of storing up to 8GB and measures just 3″ wide x 2-1/4″ high x
.5″ deep for easy stowing in a pocket, purse or briefcase. It also
includes a touch screen, image stabilization and a face/smile detection
and is Pictbridge-ready for direct-to-printer use without a PC.

“These new cameras cater to consumers who want excellent image
quality, advanced features and easy usability at an affordable price,”
said Sakar COO Ralph Sasson. “Vivitar has always filled that role, and
these new products continue that tradition.”

Also new to the Vivitar family are Sakar’s:

* Vivitar Series 1 Lenses for Digital SLRs (SRP $149.95 to
$399.9), including an 85mm F1.4A spherical lens for portraits plus
500mm and 800mm f/8.0 mirror lenses – all usable with both film and
digital SLR cameras. The line also offers a 650-1300mm preset lens with
a universal mounting ring (T-mt) that allows the lens to fit
practically all SLR cameras manufactured since 1960.

* Vivitar Ultimate Smart LCD Charger (SRP $49.95) for
lithium ion batteries, including those for digital cameras, camcorders,
cellphones, PDAs, GPS systems and other products. It charges a single
battery in one hour, operates at either 100V or 240V for worldwide use,
can be plugged into the car charger for on-the-go use, and supports
over 300 batteries of different brands.

All new Vivitar products are being exhibited at Booth #13544 at the
International CES Show that opens today in Las Vegas and will be
available in spring 2009 through Sakar’s extensive worldwide
distribution channels.

About Sakar International

Sakar International Inc. designs and manufactures a wide range of
technology, toy, and consumer electronic products. Founded in 1977, the
company is the manufacturer of Vivitar camera equipment and
accessories, the #1 supplier of digital cameras to the mass retail
channel, the market leader in rechargeable batteries, and producer of
licensed products for leading consumer brands. Products range from
digital cameras and camcorders with related accessories to computer,
iPod, GPS and gaming accessories, binoculars, MP3 players, clock
radios, gift and toy electronics. The company is privately held and
headquartered in Edison, N.J. For more information, visit