NaturalMotion Releases Free endorphin Learning Edition

Unrestricted Access to Award-winning 3D Character Animation Software Normally Priced at $12,795 USMSRP
Press Release

 

NaturalMotion Ltd., the developers of breakthrough 3D animation
technology based on Dynamic Motion Synthesis (DMS), today announced the
immediate availability of the company’s free endorphin Learning Edition
(eLE). Based on the award-winning 3D character animation software
endorphin 2.0, the eLE has no time restrictions, includes all relevant
product documentation, and offers a comprehensive support network via
the company’s endorphin forum. The software is fully functional;
however, it is motion file export disabled and is not to be used for
commercial production. The eLE is available now through NaturalMotion’s
Web site at www.naturalmotion.com.

 

Used by leading production and animation companies such as The Mill,
Sony Computer Entertainment, Namco and Moving Picture Company,
endorphin is the only character animation software to utilize DMS, a
technology based on artificial intelligence controllers that imitate
the human nervous system. Unlike conventional animation techniques such
as keyframing or motion capture, endorphin’s DMS technology uses the
CPU to simulate the brain and body of 3D characters, which allows
animators to synthesize human movements in real time. This approach
produces directed and fully-interactive 3D characters that essentially
animate themselves with real-life movements that are unique every time;
thus dramatically reducing animation asset production time.

 

“endorphin provides an entirely new approach to 3D character animation
that will significantly impact how 3D characters are animated in the
future,” said Torsten Reil, CEO of NaturalMotion. “With the
availability of a free eLE, animators will have the opportunity to
educate themselves on endorphin’s unique DMS technology and develop a
valuable skill set for the high-end industry. Equally, smaller
animation studios can evaluate the software at their own pace, and have
the option to rent endorphin 2.0 on a monthly basis, for maximum
flexibility.”

 

The eLE contains all of the same features found in endorphin 2.0,
including: multi-layer behaviors; enhanced adaptive behaviors; an
intuitive GUI (including layered behavior support on the timeline); and
support for the Avid® Alienbrain® Studio asset management and Perforce
software configuration management systems.

 

Pricing and Availability

NaturalMotion’s eLE is available free of charge directly from the company’s Web site at www.naturalmotion.com,
and includes relevant product documentation and a comprehensive user
support network via the endorphin forum. The eLE has no time
limitations; the software is motion file export disabled and is not to
be used for commercial production. The eLE is also available on 3D
World magazine’s issue 68 cover disc.

 

The full version of endorphin 2.0 retails at USD $12,795. eLE users
also have the option to rent the software on a monthly basis for USD
$1,595.

 

About NaturalMotion

NaturalMotion Ltd. is the first company to create 3D character
animation software (endorphin) based on Dynamic Motion Synthesis (DMS),
a technology that utilizes Adaptive Behaviors and artificial
intelligence to simulate the human-nervous system. Based on Oxford
University research on the control of body movements, endorphin
synthesizes 3D characters in real time. A breakthrough in 3D character
animation, this process allows animation to be created much faster than
conventional methods; thus significantly reducing asset production time
and costs. With customers such as Sony Europe, Sony America, Moving
Picture Company, The Mill, Namco, Konami, Rainbow Studios and Tigar
Hare, endorphin is rapidly becoming the tool of choice for today’s
leading visual effects artists creating high-end animation. For further
information please visit NaturalMotion’s Web site www.naturalmotion.com.

 

© endorphin and Dynamic Motion Synthesis are trademarks of NaturalMotion Ltd.

All other brand names, product names, service marks or trademarks belong to their respective holders.

Epson RX700

The Epson Stylus Photo RX700 with 6.3cm Photo Fine colour LCD screen
Press Release

Epson has released the Epson Stylus Photo RX700 multifunction photo
printer with a 6.3cm colour LCD viewing screen, the highest resolution
ever used on an Epson multifunction printer, using Epson Photo Fine
(TM) technology for viewing of images before printing.

Users can preview smoother, more realistic images before printing as
the Epson Photo Fine(TM) screen uses LTPS (low temperature
poly-silicon) as the base material, giving a higher pixel density and
screen resolution up 256 pixels per inch, similar to the recently
released Epson P-2000 multimedia viewer.

The Epson Stylus Photo RX700 uses new six colour (Black, Magenta, Cyan,
Yellow, Light Magenta and Light Cyan) HQ4 dye ink for high quality
photos. With individual cartridges, the Stylus Photo RX700 ensures
users keep running costs low, as they only need to replace cartridges
as they use them.

High quality photos can easily be produced on the Stylus Photo RX700
with a resolution of up to 5760dpi (dots per inch) and a minimum
droplet size of 1.5pl (picolitres) using VSDT (Variable Sized Droplet
Technology) so that tones are smooth and accurate with fine gradation
and reduced graininess.

With the highest resolution MatrixCCD(TM) scanner in its class, the
Stylus Photo RX700 scans at up to 3200 x 6400 dpi. The built-in TPU
(Transparency Unit) also allows users to scan both positive and
negative film.

The Stylus Photo RX700 also includes new utilities such as CD/DVD
direct copy and printing, so designs can be produced for professional
and individual looking CDs and DVDs. This function automatically crops
the image to fit onto a CD label and prints directly onto a printable
CD or DVD. Users can print up to 12 images on one disc and create CD
jackets for an added personal touch.

Included in the Stylus Photo RX700 is the Epson Scan driver, with three
modes – “Full Auto Mode”, “Home Mode” and “Professional Mode”. This is
designed so that anyone, from beginners to professional photographers,
can get the most out of their scanning and printing. The Epson Scan
driver includes colour restoration and dust removal functions to help
users restore old photographs and negatives.

The Stylus Photo RX700 is the first Epson multifunction inkjet to
feature a double paper tray. This saves time in replacing paper and
means that users can stock one tray with plain paper and one with
specialty paper such as photo paper.

Direct print is available from scans of negative or positive film, most
popular memory cards*, PictBridge/USB direct printing from digital
cameras, USB Flash memory devices and BlueTooth enabled mobile phones
(optional BlueTooth module available).

Also new to the RX700 is the creative projects menu button, for various
photo printing needs. The combination print option allows users to
print photos, combined with handwritten letters for personalised
greeting cards or photo albums. The reprint/restore function is perfect
for multiple printing and restoring faded photos in a simple process.

To easily manage images from a variety of sources (DSC, scanner and
other external devices) the Epson RX700 includes the Epson Creativity
Suite photo software solution.

By first selecting “File Manager” users can find multiple files and
connect to the desired function. Users can then attached the image to
an email (“Attach to Email”), print the photo (“Easy Photo Print”),
retouch or resize the image (“Image Clip Palette”), or copy the
document or photo (“Copy Utility”).

Epson’s Creativity Suite also includes “Epson Web-To-Page” for easy
printing straight from internet sites, and “Scan to PC” for scanning
images and documents directly onto the user’s PC.

The Epson Stylus Photo RX700 is $699.00 RRP including GST in Australia
and available through Epson resellers. For pricing and availability in
other countries please check you local Epson site.

# Only available on negative and positive film scanning, with the Epson Scan driver.

* Compatible memory cards include CompactFlash(R) (I&II),
xD-Picture Card(TM), SmartMedia(TM), SD(TM) Memory Card,
MultiMediaCard(TM), Memory Stick(R), MagicGate(TM) Memory Stick(TM),
Memory Stick PRO(TM). Memory Stick PRO Duo(TM), Microdrive(TM),
miniSD(TM) and Memory StickDuo(TM) are compatible via optional adaptor.

About Epson Australia

Epson offers an extensive array of award winning image capture and
image output products for the consumer, business, photography and
graphic arts markets, and is also a leading supplier of value-added
point-of-sale (POS) solutions for the retail market.  Epson’s
products meet consumer and business customer needs for superior quality
colour image reproduction (printers), projection (projectors) and
capture (scanners) devices with high-level functionality, compactness,
systems integration and energy efficiency.  Epson Australia,
founded in 1983 is headquartered in North Ryde NSW and is a subsidiary
of the Epson Group headquartered in Japan.

About the Epson Group

Epson is a global leader in imaging products including printers,
projectors and LCDs. With an innovative and creative culture, Epson is
dedicated to exceeding the vision and expectations of customers
worldwide with products known for their superior quality,
functionality, compactness and energy efficiency.

Epson is a network of 84,899 employees in 110 companies around the
world, and is proud of its ongoing contributions to the global
environment and to the communities in which it is located. Led by the
Japan-based Seiko Epson Corp., the Group had consolidated sales of
1,480 billion yen in fiscal 2004.

www.epson.com

First Mount Everest Ascent â

Kodak is getting nostalgic and has sponsored an exhibition of photographs from Sir Edmond Hillary’s first Everest ascent.
Press Release

First climb to Mount Everest by Hillary captured with Kodak

Official expedition photographer overwhelmed by Kodak quality

Australia photographic exhibition printed entirely on Kodak Endura paper

Kodak Australasia is pleased to announce a partnership with LabX to
launch professional photographer – Alfred Gregory’s – photographic
retrospective exhibition in St. Kilda, Victoria from 14 July to 14
August, 2005. The official photographer on Hillary’s inaugural Everest
climb, the exhibition will feature breath-taking images of the first
ever expedition to the highest mountain in the world – Mount Everest.
Captured using a Kodak Retina II and printed on Kodak Endura paper.

Alfred Gregory was the official stills photographer during the first
successful ascent of Everest in 1953, and recalls the history making
moment as a “complete coup for Kodak, completely, utterly, for both
cameras and film.”

One piece of equipment that Gregory armed himself with was a Kodak
Retina II with its 50mm f2 Xenon lens. The Retina II had a lightweight
body and easy loading mechanism for 35mm film. It was Gregory’s first
choice to carry above the South Col to capture the now iconic pictures
of Hillary and Tenzing approaching the highest camp at 8,500 metres.

“Hillary had been using a Kodak Retina II for years in New Zealand –
…he goes to the top with a Kodak camera and Kodachrome film, nothing
else. Even the cine film of Everest by Tom Stobart was shot on
Kodachrome,” Gregory recounts.

These famous historical moments were captured through the lens of a
Kodak camera, as Gregory and his fellow adventurers wanted to ensure
every picture was perfect and of the highest quality.

“When we went to the South Col and then up on the assault on the summit
we decided we would take Kodachrome only, no black and white film,
because we could make black and white pictures from Kodachrome. My
greatest worry on Everest concerned exposures as everything was
performed manually in those days. I felt everything would be alright
but there remained a tiny niggle of doubt. The climb was over and we
were back down at Base Camp before I knew anything about pictures taken
above the snow line. The first telegrams of congratulations on the
success of the climb were being received and the one I liked best was
worded: BATCH RECEIVED RESULTS EXCELLENT CONGRATULATIONS KODAK.”

Returning to Britain, Gregory began a life-long working relationship
with Kodak which has continued to this day. He recalls how all members
gave lectures on the climb and the first one was given by John Hunt,
the leader, Ed Hillary and Gregory in the Festival Hall, London.
Gregory was in charge of the projection arrangements. It was believed
impossible to project 35mm slide film across a vast hall so Kodak
specially made 31/2″ x 31/2″ slides from the chosen 35mm
transparencies.

“Although these were of high quality, the light output from the
projector was so dismal. I hastily telephoned Kodak who then offered
another projector – a Kodak Master. The lecture was a tremendous
success using the original 35mm Kodachromes. This was another first
because slides of this size had never before been used for such a big
show in Britain,” Gregory recalls.

For 20 years after the ascent, Gregory worked freelance for Kodak
presenting up to 40 illustrated lectures to mass audiences each winter.
Now, over 50 years after Mount Everest was first climbed, his historic
images are newly printed on Kodak’s Endura paper – a paper boasting
extraordinary archival qualities (200 years). The paper presents a
range of flesh-tones and a metallic quality which communicates the
luminance and reflectivity of snow like no other.

“I know the pictures off by heart. Now looking at them they bring back
memories. And the excellence of the Kodak Endura paper is sensational.
It is exciting for me to have an exhibition after so many years and to
see film that was shot such a long time ago, so beautifully reproduced
on top quality paper,” said Gregory.

Exhibition Details:

Exhibition
Title:              
ALFRED GREGORY – A RETROSPECTIVE

                               
Sponsored by Kodak Australia in conjunction with LAB X

Venue:                         
LAB X Gallery

                               
40 Pakington Street

                               
St. Kilda, Victoria

Exhibition
Dates:              
From Thursday, July 14 to Sunday, August 14, 2005

 

Gallery
Hours:                 
Monday – Friday 7.30am – 9.00pm & Sunday 1.00pm – 7.00pm

Admission:                     
Free admission to the public

 

Portable PictureMate

Epson releases the PictureMate 500 featuring a 6cm colour LCD screen and optional battery for portable printing
Press Release

Epson has released the Epson PictureMate 500 (also known as the
PictureMate Deluxe Viewer Edition in the US market) dedicated 4×6 photo
printer with a 6cm colour LCD (Liquid Crustal Display) viewing screen
and optional Lithium-Ion battery, designed for portable, quick and easy
photo printing.

With a high resolution (320 x 240) colour LCD screen, the PictureMate
500 allows users to confirm images before printing and gain an accurate
indication of the printed result. This feature becomes particularly
useful when printing a selection of the images stored on a memory
device.

For totally portable photo printing, an optional Lithium-Ion battery
can be used in the PictureMate 500. This allows users to take the
PictureMate 500 with them on holidays or to special events and print
high quality photos at the touch of a button.

These new features in the PictureMate 500, build on those of the highly
popular PictureMate, which was released by Epson in 2004.

The Epson PictureMate 500 produces high quality photos using Epson’s
six colour UltraChrome Hi-Gloss[TM] pigment ink (Black, Cyan, Magenta,
Yellow, Red, and Blue). With a 5760 optimised dpi (dots per inch) and
3pl (picolitre) droplet size, prints from the PictureMate 500 are
better quality and last longer than traditional photos.

Using UltraChrome Hi-Gloss pigment ink means that extremely durable
photos can be produced on the PictureMate 500. With a lightfastness of
up to 104 years#, photos produced on the PictureMate 500 ensure that
memories can be preserved for future generations. UltraChrome ink is
also water resistant and less susceptible to scratching compared to
dye-based inks.

As the PictureMate 500 is PictBridge compatible, each image is
automatically optimised for colour and quality as it passes from the
digital camera to the printer and users can print photos in colour,
black and white or sepia, with or without borders, and in a range of
sizes (up to 4×6) so home printing can be creative as well as easy.

The Epson PictureMate 500 maintains a low cost per photo of less than
29 cents US or 50 cents Australian per print. The affordable and
convenient PictureMate PicturePack is designed specifically for the
PictureMate range of photo printers and includes the ink cartridge and
100 sheets of PictureMate Photo Paper.

With the PictureMate 500 users have a range of PC free printing options
from digital cameras, all popular memory cards including SD(TM) memory
card/MultiMediaCard(TM), Memory Stick Ž, Compact Flash(TM) Type I and II,
SmartMedia(TM), Secure Digital, MMC, xD and Microdrive, as well as storage
devices. An optional BlueTooth module is also available for wireless
printing from compatible mobile devices.

The Epson PictureMate 500 is priced at US$249.99 or $399 RRP including
GST  in Australia and the Epson Battery is priced at US$69.99. Check local pricing in other countries.

www.epson.com

# Lightfastness results using Epson UltraChrome Hi-Gloss ink set of 104
years on Epson Premium Glossy Photo Paper, based on accelerated testing
of prints displayed indoors, framed under glass. See http://www.wilhelm-research.com
for test details and information on other Epson papers.  Actual
print stability will vary according to display conditions, light
intensity, humidity and atmospheric conditions.  Epson does not
guarantee longevity of prints.  For maximum print life display all
prints under glass or properly store them.

Forrester Evaluates Global WAN Services

Equant, BT/BT Infonet, And AT&T Score High
Press Release

 

According to Forrester Research, Inc. (NASDAQ: FORR), the
multiregional  wide-area network (WAN) services market will grow
between 4.5 and 6.5 percent CAGR over the next five years as large
multinational corporations replace their aging legacy international
data WANs to improve communication application performance between
sites. Companies face a difficult time choosing providers as the global
telecom services market is still recovering from overcapacity issues of
the late 1990s and is evolving due to mergers involving several
tier-one network operators, and increased competition from non-telcos
— notably, global virtual network operators (VNOs) and specialist
systems integrators (SIs). To help enterprises select a primary WAN
provider, Forrester evaluated nine of the largest international network
operators that offer WAN services in three or more geographic regions.

 

Forrester estimates that these global network operators comprise nearly
half of the total market for multiregional WAN services. Other network
operators, such as Telefonica, Singapore Telecoms, and Global Crossing,
represent roughly 15 percent of the market. The SIs, VNOs, and global
IT outsourcers have about 37 percent of this market. The Forrester
Wave(TM) evaluated the global network operators that have many large and
mid-market multinational business  customers with a large number
of overseas sites, and that also have MPLS points of presence in at
least 10 countries outside their home region, including:

·         AT&T

·         BT

·         Cable and Wireless

·         Equant

·         Infonet (now BT Infonet)

·         MCI

·         NTT Communications

·         Sprint

·         T-Systems

 

Firms interviewed as part of the Wave evaluation told Forrester that
consistent delivery of service across geographies was the most
important issue in selecting a supplier. Other key vendor
differentiators included: service-level agreements (SLAs) with
aggressive and proactive penalty credits and good problem escalation
and remediation policies, easy-to-understand pricing models, and
financial stability.

Overall, Forrester found that Equant, AT&T, and the combined BT/BT
Infonet are well positioned to dominate the global WAN services market
over the next five years due to their comprehensive portfolios and
extensive reach of multiregional WAN services. Specific results follow:

·         Equant is the clear
Leader today. For most major evaluation criteria, Equant demonstrated
leadership.

·         AT&T and the
combined BT/BT Infonet are Strong Performers with potential to become
Leaders. Forrester expects that when the integration of BT Infonet is
completed, BT’s service offering and geographic reach will give strong
competition to Equant in many international markets. AT&T also
showed a strong performance on breadth of service, service pricing, and
its overall value proposition; it is just a short step away from Leader
stature.

·         MCI, Cable &
Wireless, Sprint, and NTT Communications are all firmly positioned as
Strong Performers.  Most tier-one global network operators will
focus their sales and international investments on existing customers
and others that have most of their sites within the vendor’s IP
backbone footprint. Elsewhere, they will rely mainly on local carrier
partners.

·         T-Systems is close to
moving into the Strong Performer category. To move up the company will
need to enhance its international WAN services portfolio by adding
unmanaged MPLS/IP VPNs and hybrid WANs. It also needs to improve its
value proposition message for non-German companies.

 

The research mentioned in this release, “The Forrester WaveTM: Global
WAN Services, Q2 2005,” also includes recommendations for buyers. It is
available to Forrester WholeView 2TM clients and can be found at
www.forrester.com.

 

The Forrester Wave Methodology

The Forrester Wave methodology is open, rigorous, and unbiased.
Forrester starts with an open criteria review process, verifies
findings against enterprise customer interviews, and checks facts with
vendors. This research is performed without sponsorship to help user
companies make better vendor selections. Forrester does not charge
vendors to participate in a Forrester Wave.

 

About Forrester

Forrester Research (NASDAQ: FORR) is an independent technology and
market research company that provides pragmatic and forward-thinking
advice about technology’s impact on business and consumers. For 22
years, Forrester has been a thought leader and trusted advisor, helping
global clients lead in their markets through its research, consulting,
and peer-to-peer executive programs. For more information, visit www.forrester.com

 

Mass Media TV Show Advertising

This is the latest work out of One For All Sydney.

One For All Sydney has just completed production of Channel 9 Network
launch of their new program “Temptation-The New Sale of the Century”.
The new program airs nationally week nights at 7.00pm. The campaign
consists of Bus-sides and Super sites in Sydney, bus sides in
Melbourne, magazine adverts in Woman’s Day and NW and color press in
Sydney, Melbourne and Brisbane in both FP and 10 x 7 strip adverts. The
bus sides used 3 different extensions of arms pushing a buzzer to give
the creative more impact.

The above image serves as a good example of how a unified design
approach can be carried across billboard, press advertising at all
sizes and vehicle.

Client: Channel 9 Network

Creative: Brad Sleeth

Media: Initiative Sydney

Production: One For All Sydney

One For All Pty Ltd

12 Ann Street

Surry Hills NSW 2010

Australia

P +61 2 9281 5544

F +61 2 9281 6266

www.oneforall.com.au

Adobe Security Flaw

A flaw in Windows versions of Photoshop could make systems vulnerable.
A security flaw has appeared in
Adobe’s License Management Service, which handles product activation
for Photoshop CS, Creative Suite 1.0 and Premier Pro 1.5. It does not
affect the Creative Suite 2.0. The flaw potentially allows access to
the user’s computer by someone exploiting the flaw.

Adobe have commendably already issued a patch, so if you have these versions, on Windows only, you should download the patch.

SITUATIONAL TOUR, 51st VENICE BIENNALE

The US Department of Art & Technology is at it again.
Press Release

US Department of Art & Technology

Washington, DC

Office of the Press Secretary, press@usdat.us

For Immediate Release: June 10, 2005  

SITUATIONAL TOUR, 51st VENICE BIENNALE

JUNE 10 – 19, 2005

http://www.usdat.us/secretary

VENICE – The US Department of Art & Technology announces the
SITUATIONAL TOUR of the 51st Venice Biennale, June 10 – 19th –
http://www.usdat.us/secretary

US DAT Secretary-at-Large Randall M. Packer will report on the
aesthetic edge of the international arts festival, employing the
Department’s state-of-the-art mobile communications system to provide a
live feed of the unfolding, situational space of the Venice Biennale.
US DAT invites a global audience to follow the critical lens of the
Secretary-at-Large in the deconstruction of all things Art World.

The SITUATIONAL TOUR of the 51st Venice Biennale is the initial phase
of the US DAT reclamation of the American Pavilion, transforming it as
the “Virtual Pavilion” for the 52nd Venice Biennale, 2007. The theme of
the exhibition will be “representation through virtualization.”

http://www.usdat.us/secretary

 ******

The US Department of Art & Technology

http://www.usdat.us

The US Department of Art and Technology is the United States principal
conduit for facilitating the artist’s need to extend aesthetic inquiry
into the broader culture where ideas become real action. It also serves
the psychological and spiritual well-being of all Americans by
supporting cultural efforts that provide immunity from the extension of
new media technologies into the social sphere.

One For All Sydney

Creative services agency does material for the launch of the new Land Rover Discovery 3
LAND ROVER DISCOVERY 3 LAUNCH

One For All Sydney has just completed production of Land Rover
Discovery 3 launch for their client Morris & Partners. The launch
of the Land Rover Discovery 3 was the biggest ever launch of a new
model by Land Rover in Australia. One For All produced an integrated
campaign over a 3 month period for Morris & Partners.The campaign
included an 8 page gatefold in national magazines such as Qantas
Australian Way, Weekend Australian Magazine, the Sydney Morning
Herald’s Sydney Magazine, the Melbourne Age’s Melbourne Magazine and
Good Weekend in both Sydney and Melbourne markets. The gatefold was
done as a pre-printed insert in order to control brand consistency and
quality of the reproduction.

In addition they produced a 12 page teaser brochure, a 36 page consumer
brochure, a unique direct mail piece, a retailer’s pocket guide,
national double page spread and full page colour magazine campaign and
national Land Rover retailers’ newspaper press campaign.


www.oneforall.com.au

Apple to Switch to Intel Processors (Updated)

Yes, it is true

In a move likely to cause lots of concern in both the Apple developer
and user community, Steve Jobs announced at the developers conference
that Apple is switching from the PowerPC processor to Intel processors
in a phased plan. The plan will see all products switched over to Intel
processors by the end of 2007.

This is likely to have potential benefits to developers eventually
but
cause major dramas in the short term. It remains to be seen whether
Apple is planning to run with a Windows PC compatible machine
architecture, making it feasible to run Mac OS X on Windows machines,
or whether they will run with a different architecture. Indications
are, at this stage, that Apple will be running with a non-compatible
architecture. At the developers conference Steve Jobs showed a
developer machine that they could buy for code porting purposes that
was build into a current G5 box. Had they been intending to support
standard PCs this would not have been necessary. More information will
undoubtedly emerge.

In the presentation Jobs indicated that of Apple’s major independent
software developers over 50% were using Apple’s Xcode development
software, which now provides an easy way to compile for both PowerPC
and Pentium. However, that means that many are not and are using other
development systems, like Metroworks or Realbasic, whose support for Pentium compiles is an unknown
quantity at this time. Xcode can produce a single package that contains
the code for both processors with a smart loader that automatically
picks the right code for the processor. They also had Wolfram Research
on stage demonstrating a port of Mathematica that was achived in a few
hours.

Apple’s rationale for making the change is hard to fault. IBM’s PowerPC
plans looking forward just do not provide the performance that Apple
want and the designs also require significantly more power for a given
performance level, being a major issue for Apple wanting fast
notebooks, for instance, and also causing issues particularly with
multiple processor desktops and some server configurations.

At one level this seems a reasonable move. However, one is also left
wondering if Apple did not miss an even bigger opportunity by not
looking at either the processor in the new xBox 360 or that in the new
Sony Playstation 3. These offer the potential of even higher
performance and would allow Apple to remain ‘different inside’ as well
as ‘different outside’ with their OS. However, these are unlikely to
have the multi-processor hooks in their interface that Apple would
require, and thus might have been too difficult an option.

Also these new PowerPC-based designs are not low power for notebooks.
With the proportion of desktop to notebook sales shifting in favour of
notebooks, this seems to be the major issue. IBM can clearly do great
things with the PowerPC architecture. It may just be that Apple
represents too small a market share to have been able to pay IBM enough
to develop the needed notebook versions of the chip. None of the other
PowerPC processor users seem to have the need for low power and high
performance chips, so it would mean making them just for Apple. Maybe
there was enough volume there and maybe not.

From Jobs’ presentation I was left believing that Apple had a well
planned migration path and had already put in technologies like Rosetta
that can translate a PowerPC application on the fly to run on Intel.
The demonstrations of this seemed believable.

The big question now is, given this is all out in the open finally,
will anyone buy a new PowerPC Mac over the next one to two years or
will they delay the purchase for the new platform? Certainly some
proportion of people will delay purchases or perhaps down purchase
(iMac rather than PowerMac, iBook rather than PowerBook) in the short
term to meet immediate needs but to not heavily invest. If this is too
high a proportion of people it will hit Apple’s bottom line and market
share over the next 2 years.

It does feel like an unfortunate timing to have to do this. Apple seem
to finally be seeing the benefits of the iPod in increased Mac sales.
Do you really want uncertainty in the minds of potential buyers at this
time?