Photoflex Training DVDs

First of how-to DVDs on photography and videography of cars, swimwear, and action sports released by Fernando Escovar and sponsored by Photoflex
Press Release

The first in a series of DVDs on photography and videography of cars,
swimwear, and action sports has just been released by internationally
renowned photographer/videographer Fernando Escovar, it was announced
today by Sharon Reeves, president of Photoflex Inc., a principal
sponsor of the series.

“Photographing Cars 1.0” will focus on photographing automobiles, with
tips on how to prepare for a shoot, and numerous examples that range
from stationary studio setups to action shots from fast-moving camera

The other two DVDs are scheduled for release early next year.
“Photographing Swimwear” is set to debut in February, and will show
stylish, attention-grabbing ways to shoot swimsuit models outdoors.
“Aerial Action” is scheduled for April, and will zero in on photography
and videography over water and on land from a helicopter, shooting
subjects such as powerboats and automobiles.

“With DVDs fast becoming the textbooks of tomorrow, Photoflex sees this
new series of instructional videos as an excellent way to introduce
Fernando Escovar’s fun, eye-catching, and practical photography and
videography techniques to a broad audience,” Reeves states. “We’re
proud to be associated with this exciting project.”

Photoflex lighting equipment such as reflectors and softboxes appears
throughout the new DVDs, especially in capturing images of people. In
“Photographing Cars 1.0,” a large MultiDome softbox provides lighting
and fill in a cavernous studio. In “Photographing Swimwear,”
MultiDomes, LitePanel reflectors, and the FlexDrop2 chroma-key backdrop
are employed for still photography and digital-video lighting. In
“Aerial Action,” Escovar shows how Transpac Cases can carry still and
video camera gear in flight and how they can be secured and made easily

“In carrying out assignments over the years, I’ve developed a number of
exciting, fresh, and innovative ways to tell compelling stories through
still photography and videography,” Escovar says. “Now’s the time to
share them. Everyone from veteran pros to beginning amateurs should
benefit from these fast-paced, action-filled DVDs, which are packed
with valuable information that can be understood and put to work right

Escovar has photographed for magazines such as Playboy, Vogue, Motor
Trend, Player, Max Power, Las Vegas, Ocean Drive, Hot Boat, FHM (United
Kingdom), and GQ (Italian edition), and for corporations such as Honda,
Nissan, and NASCAR. Individuals have included David Beckham, Shaquille
O’Neal, Carmen Electra, Hugh Hefner, Traci Bingham, Tom Green, Edward
James Olmos, Martin Sheen, and Lisa

Clients for Escovar’s broadcast and cable TV commercials have included
MGM Mirage, Yokohama, Honda, DeskSite, and TradePortal. Subjects have
ranged from swimwear and other fashion, celebrities, to
high-performance cars and boats, pro football games, skydiving, and
video game covers.

He recently contracted to produce a new reality TV show, “Hollywood Hot
Shoots,” for Men’s Channel TV. It’s scheduled to debut in January 2006,
and will be distributed by Monarch Films.

A graduate of Otis School of Art + Design in Los Angeles, Escovar has
also written for photography publications such as Petersen’s
PHOTOgraphic, Rangefinder, and PHOTO (France).

As a principal sponsor, Photoflex will sell Escovar’s new DVDs in the merchandise section of its website ( for US$39.95 apiece. The DVDs will also be sold through (, Calumet Photographic (, Fotolia (, and Escovar’s own website (


Photoflex Inc. (
manufactures and distributes high-quality, versatile lighting equipment
for the worldwide photography, video, film, and digital-imaging
industries. Based in Watsonville, Calif., it also offers as an online resource for free photography
and digital-imaging lessons for all levels of photographers. And its
Web Photo School ( is the largest online resource for paid lessons, with many taught by leading professional photographers.

Scroll to Top
%d bloggers like this: