Sony unites photographers online through the α Centre

New online initiative inspires photographers to share creations and ideas
Press Release
Sony Australia is set to inspire professional, aspiring professional and hobbyists photographers with the creation of a new online resource – the α (“Alpha”) Centre – launched today at
The α Centre is designed to bring professional photographers together to discuss their craft, yet also offer novice photographers a place to seek advice from professionals, obtain feedback on their photography and communicate with like-minded enthusiasts.
“The α Centre is designed to foster a community where professional photographers can share their knowledge, whilst also enabling proficient imaging enthusiasts to learn more about digital SLR technology and improve their photography skills,” said John Wallace, DSLR Business Development Manager for Sony Australia. “With tutorials on key topics, live forums and tips and techniques from professionals, digital SLR users of all levels will find inspiration for their craft.”
Interactivity and participation is encouraged with photo gallery submissions and discussion forums. A range of stunning images taken by α digital SLR users will be available for downloading as your PC’s wallpaper or sending to a friend. Information on special events, promotions and competitions will also be available on the site.
Well known photographers from the Australian photographic community will also lend their support to the initiative by providing articles and tips on the website. Sony will continue to add to the professional expertise of the α Centre by encouraging other photographers to contribute their ideas and creations.
The α Centre will offer information and advice on choosing the right camera body and a ‘Lens Filter’ has been created to enable users to select the right lens depending on their requirements.
Availability: The α range will be available through consumer electronic retailers and camera specialty stores nationally, from SonyCentral stores in major capital cities and online at
Information: For further information on Sony’s α range, readers can contact Sony Australia on 1300 720 071 or visit
About Sony: Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan.  With a wide range of products across three main segments, consumer products, broadcast & professional and information technology products, Sony has become a leading electronics company in Australia.

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