$25,000 Major Prize Inspires More Than 20,000 Entries for the â

Press Release
Canon’s new EOS 400D digital SLR camera makes creative photography easier than ever before. To celebrate the launch, Canon announced ‘Find Your Shot’, an online photo contest created to encourage Australians to experiment with photography and view the world differently through the images they capture.
On 24 September, Canon launched ‘Find Your Shot’ with a $25,000 major prize and has since generated an overwhelming response. With only two weeks of the competition left, 20,539 entries have been submitted. However it is not just the quantity of photos, the quality of entries has been more than impressive.  The ‘Find Your Shot’ photo gallery has become a showcase of incredible images that push the bounds of creativity and beauty. The competition site also includes a tutorial section to help photographers get the shots they want and discover what they need to be creative. 
The major prize for the ‘Find Your Shot’ contest is a dream holiday anywhere in the world valued up to $25,000. The finalist will also be assigned a personal travel consultant to help plan the trip and receive an in-depth photography workshop with professional photographer, Tim Clayton, to help the winner get the most out of their holiday shots. A celebrity panel of judges has been enlisted to determine the winner, including acclaimed athlete Matt Shirvington, travel expert Shelley Craft and renowned photographer Tim Clayton.
Each week the best photo as judged by the online ‘Find Your Shot’ community receives a Canon EOS 400D, or $1,500 worth of Canon products. Other opportunities to win include 500 instant cash prizes of $50 simply for registering, as well as the ‘People’s Choice’ award including an ultimate travel experience to a destination of choice valued at up to $5,000.
Canon created a web-based community and online forum to house the competition, providing useful photography tips (canon.com.au/eos400d/tips3.aspx).  Each week, new ideas and advice are posted to encourage amateur photographers to learn and experience creative photography.
The major prize winner will be announced on the 13 December 2006.
To view submitted images or for additional information regarding ‘Find Your Shot’, log on to the competition site at canon.com.au/findyourshot.  The competition closes midday 5 December 2006 and is a game of skill.  For other Canon product information, please visit canon.com.au or contact directly on phone at 1800 021 167.

About Canon
Canon Australia is a leading provider of advanced, simple-to-use imaging solutions for businesses and consumers. Canon’s Australian R&D company, CISRA, develops customised solutions for local customers, and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients for the past 13 years, and had global revenues of around $US32 billion in 2005. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit canon.com.au

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