Xerox Gives College Students their “Big Shot” with MyShot08 Photo Contest

Fujifilm, Adobe and H&H Color Lab join Xerox in the launch of MyShot08 contest at Photo Marketing Association Show
Press Release

Attention college students; fame and fortune are just a point,
click and print away. The memories you are capturing today could be
your big break tomorrow.

Xerox Corporation (NYSE: XRX), along with FUJIFILM U.S.A, Inc.,
Adobe Systems Incorporated and H&H Color Lab, is kicking off a
nationwide photo contest to find the best images captured by college
students and presented in three hot digital printing applications –
personalized photo books, greeting cards or calendars. The overall
winner will be mentored and work side by side with a renowned
photographer at a Miami photo shoot and receive a camera valued at

Announced today at the 2008 Photo Marketing Association
International Convention and Trade Show in Las Vegas, MyShot08(TM) is
free and open to all U.S. registered college students, regardless of
their major. It emphasizes the relationship between photography and
fast-growing consumer photo specialty applications.

“The contest is giving young people a way to liberate their
digital images from their computers and cell phones and make printed
products that capture their personalized memories,” said Quincy Allen,
president, Xerox Production Systems Group. “We are hoping to open the
eyes of talented college photographers about how easy and fun it is to
create these kinds of specialty products.”

To kick-off the contest, Xerox is using the Web and popular social
networking sites along with a variety of promotional activities to get
the word out and attract interest and attention.

The Best of Show winner receives a day on location with
professional photographer George Kamper. With more than 25 years of
experience in traditional and digital commercial photography, Kamper’s
work has appeared in such magazines as Vogue, Cosmopolitan, Rolling
Stone, GQ and Travel and Leisure. The overall winner also receives a
Fujifilm infrared camera and a $500 print credit from H&H Color Lab, a
leading photographic and digital lab serving professional
photographers across the country. First, second and third-place
winners will be selected in each photo category and receive gift
cards, Adobe(R) software and print credits.

“The MyShot08 photo contest is a great way to give college
students the opportunity to build their portfolio and gain valuable
exposure and recognition for their talent,” said Kamper. “As a
professional photographer, I’m always looking for ways to help
aspiring photographers succeed. This contest will surely inspire this
audience to explore new ways to showcase their work and have some fun
along the way.”

Students will upload photos into one of the templates provided on and limited to one entry per each of the three
categories. All entries need to be submitted by March 31, 2008.

The panel of judges includes well-known professional photographers
Kamper, Jamey Stillings, Salem Krieger and Gina LeVay and industry
print expert Jim Hamilton, group director, On Demand Printing &
Publishing, InfoTrends, a leading industry research and consulting

The contest will also have other categories and prizes including:
the most popular entry, voted on by Web users with the winner getting
an Apple(R) iPod(R) touch and a $250 print credit at H&H Color Lab.
The college of the Best of Show winner receives a $2,000 cash
donation, Adobe software and a Fujifilm S5 camera; and the college
with the most entries will receive a $1,500 cash donation, Adobe
software and a $250 print credit at H&H Color Lab.

Each student will receive one free digital color print sample of
their submission for each entry, printed on a Xerox DocuColor(R) 240
Digital Color Printer/Copier by H&H Color Lab.

The MyShot08 Web site will also feature tips from the judges and
sponsors on topics such as: shooting for digital print, lighting tips,
turning up the volume on color, creating portraits with personality
and how to make any photo better.

The PMA estimates that sales of photo books alone will grow 42
percent in 2008, to $359 million, from $253 million in 2007. A recent
study by InfoTrends predicts the specialty photo printing market will
grow at a compound rate of 24.5 percent per year through 2010,
reaching $800 million in revenues.

The launch of MyShot08 caps a steady stream of photo printing
related announcements from Xerox leading into PMA, including the
launch of the new Xerox Picture Me Profitable Kit, the Xerox FreeFlow
Print Server with JPEG Plug-In, and the news that Fujifilm U.S.A.,
Inc. has purchased iGen3(R) 110 Digital Production Presses for its
Fujicolor processing labs.

Customer Contacts:

For more information about Xerox production printing products,
call 800-ASK-XEROX or visit

For more information about contest sponsors visit, and

Xerox(R), the Xerox wordmark, MyShot08(TM), iGen3(R) and the
spherical connection symbol are trademarks of Xerox Corporation in the
United States and/or other countries. DocuColor(R) is used under

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