A brand new gallery celebrating the art of LoFi photography.
Jump Photo Arts, the team behind the phenomenally successful Starsnappers Project, is now launching a brand new art gallery in London dedicated to LoFi photography.
The Starsnappers project began in 2003 when digital technology had already taken hold of the photographic industry. Starsnappers developed its portrait workshops with the aim of allowing children to use state of the art digital camera equipment under the supervision of professional photographers. The immediacy of the digital format allowed children to see the fruits of their creativity without the delay of image processing and printing.
Continuing their policy of embracing all things photography, Jump Photo Arts are now launching a brand new gallery celebrating artworks at the other end of the photographic spectrum. LoFi photography includes film cameras such as Holga, Lomo, Diana, and Polaroid. iPhone photography will also be included due to the camera’s primitive lens.
Visitors will be able to view and purchase a selection of the most interesting examples of LoFi photography – all full-size and professionally framed. It’s a great opportunity to pick up a unique, fascinating piece of art whilst fostering the careers of emerging artists and talent alike.
It’s often difficult for artists at the early stages of their career to find professional outlets for their work. The LoFi Gallery, London will champion new practitioners who are keeping the art of analogue photography alive, whilst offering them a public platform to display their photos.
Artistic Director Marc Kenyon says: “In the age of instant digital photography, whereby you can keep clicking until you have a perfect recreation of your subject, we hope to bring back some of the mystery, spontaneity and magic to the craft. It’s about capturing a moment in time rather than replicating images. The photos we love are stimulating, beautiful, sometimes challenging, but always authentic.”
The LoFi Gallery, London is the first initiative from newly relaunched not-for-profit arts organisation, Jump Photo Arts. Formerly known as the Starsnappers Project, the change in name reflects the ambitious new rostrum of projects set to launch in 2012. Watch this space for more exciting new developments.
The LoFi Gallery, London will be based in Deptford, South East London. The inaugural exhibition will open on 1st August 2012.
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